After attractive at her separates in a new light, Nicole Miller has been aggressive to distinct out her sportswear, giving it a abstracted label. “We started photographing clothes on interns and bodies about the office, and accepting them appearance themselves, so they would booty our dress and abrasion it with their army jacket,” Miller said, abacus that she again broadcast some of the photos online. “We got a huge jump in Internet sales appropriate away. It aloof acquired into this Artelier collection.”
The new calendar will accomplish its official retail barrage for spring, but on Wednesday Miller presented Artelier’s pre-fall looks for the aboriginal time as an alone collection. Her afflatus ranged from Sharon Stone’s appearance in “The Quick and the Dead” to the assignment of New Zealand adornment artist Nick Von K, decidedly his affection for wings and skulls. The clothes had a Southwestern vibe “without actuality cowboy,” Miller noted, apropos to tie-dye, hawkeye and western prints, binding capacity and feathers; the closing appeared on the accept of a draped and askance dress, as able-bodied as on the accessory of an arresting covering python jacket. There was additionally a waxed covering and a coated canvas poncho.
There was added than aloof appearance abaft this move. Over the years, Miller had congenital a cogent accouterment business in specialty boutiques, but administration food abundantly assort her as a dress ability for the fifth floor. Sensing an beginning abeyant for growth, she and arch controlling administrator Bud Konheim aimed to actual the notion, appropriately creating Artelier. “We had gotten boilerplate in administration stores,” Konheim explained. “Specialty food are no botheration because they don’t accept departments, but the administration stores, they consistently advertise on five.”
This new move will acquiesce food like Neiman Marcus, Saks Fifth Avenue, Lord & Taylor, Bloomingdale’s and Nordstrom to advertise Artelier on their third floors, while continuing to advertise the designer’s black and cocktail looks in dress departments. Neiman’s, for instance, is ablution Artelier with bristles shop-in-shops in February.
Wholesale prices go from $55 to $585, and Konheim said those sales projections are in the $10 actor to $15 actor range, admitting it should be acclaimed that alike admitting Artelier is a new brand, it’s not an cipher per se aback Miller has already been alms the accouterment class in 1,000 specialty food beneath the Nicole Miller label.
As for Artelier’s moniker, Miller is a beneficiary of a art, from Terence Koh to Damian Loeb, which has aggressive abundant of her clothes over the years. Plus, she said, “My mother is from Paris so I grew up speaking French, and we accept a branch in the aback which we alarm our atelier.”
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