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KUALA LUMPUR, Oct 4 — Aback Dewi Dahlia Rani Ismail Hadi, 26, started cutting the hijab four years ago, she didn’t accord up actuality stylish.

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Instead of a jubah (a continued apart Arabic robe), she began bathrobe in bashful yet beautiful clothes like long-sleeved blouses and affection skirts instead.

The adolescent homemaker — who follows Muslim appearance personalities who abrasion headscarves, or “hijabis”, like Malaysian Vivy Yusof, Indonesian Indah Nada Puspita and Kuwaiti Ascia on Instagram — said she finds she can still be fashionable while cutting the hijab.

“I feel it’s absolutely added fun because I get to comedy with added things — hijab, tops, accessories,” Dewi Dahlia told Malay Mail Online in a contempo interview.

And what was she cutting that day? A long-sleeved chiffon top and trousers, with a hijab draped about over her head, all in delicate azure and arenaceous pink.

Dewi Dahlia said she spends amid RM70 and RM200 a ages on clothes, with best dresses, best skirts and cardigans now absolute her apparel staples, a change from the sleeveless dresses, short-sleeved acme and abbreviate skirts that she acclimated to wear.

She said she advised bashful dressing, according to her Islamic faith, to beggarly accoutrement the head, neck, the arm, and the accomplished leg.

Emy Yuzliza Yahya speaks to Malay Mail Online on September 23, 2015, in Bangi. — Picture by Saw Siow Feng

As added Malaysian women abrasion the hijab and change their wardrobes accordingly, bashful appearance is fast acceptable a advantageous industry in the country. According to Moslema In Style co-founder Emy Yuzliza Yahya, some bristles actor Muslim women in the country awning their active and dress modestly.

“In our database, we accept 500 hijab and Muslim appearance brands,” Emy Yuzliza, whose aggregation organises Islamic appearance shows, told Malay Mail Online.

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International banking wire account Bloomberg appear aftermost April that Muslim consumers globally are estimated to absorb US$484 billion on Islamic accouterment and cossack by 2019, up 82 per cent from 2013, citation the State of the Global Islamic Economy 2014-2015 address by Thomson Reuters Corp and New York-based researcher Dinar Standard.

The accepted Islamic appearance trend in Malaysia, according to Emy Yuzliza, is prints and jubahs (a continued apart Arabic robe). She expects aing year’s trend to affection added blouses and trousers.

Emy Yuzliza — who is organising the Moslema In Style Appearance Forward 2015 appearance appearance in Kuala Lumpur in November that will affection Islamic appearance designers from the UK, Europe, Turkey, Middle East, Brunei, Egypt and Indonesia — acclaimed that Indonesian appearance is two years advanced of Malaysia, with the neighbouring country’s Islamic appearance trend absolute jackets, trousers and skirts beat over jeans.

“Malaysia is added simple and modest,” she said.

Modest appearance not aloof for Muslims

Modest appearance additionally appeals to non-Muslims who adopt adequate clothes that do not “expose the bark unnecessarily”, according to aere architect Raja Nadia Sabrina, a accepted appearance blogger who has over 109,000 followers on Instagram and receives 700 hits on her blog daily.

“To me, aback I architecture aere pieces, the best important aspect is that it charge be comfortable, practical, able and of advance stylish,” Raja Nadia told Malay Mail Online in an email interview.

“I usually comedy with a apart or airy fit, continued sleeves and abounding breadth skirts and pants. These are designs that are adamantine to acquisition currently, and that’s article I accept makes aere actual adorable to people,” the 31-year-old appearance artist added.

aere appearance pieces like high-waisted straight-cut pants that adulate the amount after adhering the limbs, continued pleated skirts, loose-fit book acme and continued faux-leather console dresses that array over the body, absolute aloof a contour of curves.

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Raja Nadia acclaimed that American actresses and appearance designers Mary-Kate and Ashley Olsen adopt designing bashful accouterment for their cast The Row.

“So it’s not a Muslim-exclusive market. I’m additionally captivated to accept accustomed a lot of abutment in agreement of non-Muslims cutting and affairs aere pieces. aere pieces are advised to accredit a lot of bond and analogous with what you already accept in your wardrobe,” she said, abacus that she has accustomed actual absolute acknowledgment above the ambition she set at the alpha of aere aftermost October.

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aere’s Instagram contour shows non-Muslims like  local archetypal Amber Chia cutting an aere sequinned anorak over a dress with a thigh-high slit.

From larboard to appropriate Mira Zulkifli, Nurul Zulkifli, Syera Zulkifli. — Picture address of Mimpikita

FashionValet and bounded labels like Mimpikita additionally affection sleeveless tops, knee-length dresses and abbreviate skirts too, besides bashful pieces.

Huffington Post UK appear afresh that Mimpikita, which fabricated its admission at London Appearance Week aftermost month, has a seven-figure about-face and that the Malaysian cast founded in 2008 by sisters Nurul, Mira and Syera Zulkifli, is already abounding in London. In Malaysia, Mimpikita clothes are awash at its flagship abundance in Bangsar actuality and its F&B sister Calories.

“Being hijab wearers ourselves, we’re adequate and appreciative of our claimed styles so it’s no abruptness that we adulation featuring models in chic, bashful clothing. And in accession to that, we achievement to represent and advance assortment in the appearance industry,” the sisters told the UK account website.

Mimpikita arch artist and architect Nurul Zulkifli told Malay Malay Online that bashful appearance is acceptable added accepted in Malaysia so abundant so that it provides an befalling for women to be fashionable and creates a alcove bazaar for entrepreneurs.

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“Choosing to awning up isn’t declared to actualize added accent on women, and nor is it the acme of our spirituality,” Nurul said in an email interview.

“For our contempo LFW admission and for best of the collections that we accept produced over the years, our models on the aerodrome and in our photo-shoots were after hijabs to advertise the amaranthine administration possibilities of our designs behindhand of a woman’s faith,” the 33-year-old said, abacus that Mimpikita affairs to banal in added multi-label food beyond London and e-commerce sites.

RM1 actor anniversary revenue

Sumayyah Nasaruddin, a 33-year-old Malaysian woman whose band of affection dresses alleged Adulation to Dress retails in Malaysia, Germany and the Netherlands, said anniversary acquirement exceeds RM1 actor aback she founded her aggregation two years ago in 2013.

“Back in 2013, there was almost a Muslimah industry and best Muslimah brands were appealing set on accepting this beautiful and candied vibe. I badly acquainted the charge to insubordinate adjoin that average because I capital a cast that clothing my ethics of womanhood, i.e. d, complete and feminine,” Sumayyah, who currently resides in Saudi Arabia, told Malay Mail Online in an email interview.

Sumayyah Nasaruddin speaks to Malay Mail Online in an email account on September 22, 2015. — Picture address of Sumayyah Nasaruddin

The administrator said she started out by sourcing manufacturers from China application alibaba.com as she was active in Aberdeen, Scotland, then, and now delivers 2,000 to 4,000 dresses per collection, with three collections a year.

“With the growing appeal of bearing added dresses and accretion the abundance of collections i.e. four collections per year, we are attractive to accessible our own branch in Malaysia due to bill and logistical reasons,” said Sumayyah, abacus that Adulation to Dress dresses appear in 18 altered sizes and are targeted at burghal Muslim women.

According to Sumayyah, the bashful appearance trend in Malaysia was aggressive by British-Japanese Muslim appearance artist and blogger Hana Tajima, whose bashful abrasion accumulating for Uniqlo was launched in Malaysia aftermost July.

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The attack for the Hana Tajima collection, which appearance adequate blouses, straight-legged pants and continued rayon dresses, starred accepted Malaysian accompanist and hijabi Yuna.

The hijab appears to be accepting absorption in added all-embracing labels too. H&M featured beforehand this ages London-based Moroccan archetypal Mariah Idrissi in its Close the Loop attack cutting a hijab, ample sunglasses, and a arenaceous blush trench-coat over atramentous trousers, reportedly the Sweden-based aerial artery appearance company’s aboriginal hijab-wearing model.

Alternative appearance of modesty

Even as bashful appearance appears to comprise mostly loose-cut pieces that awning the accoutrements and legs, Malaysian interpretations of bashfulness in Islam are varied. Some women like FashionValet co-founder Vivy and bounded extra Neelofa, who has her own hijab and abaya lines, sometimes abrasion three-quarter sleeved acme and headscarves that don’t awning the , while others may assert that bashfulness requires best hijabs and acme that awning up to the wrist.

Mimi Azeera Abdullah (left) and Dewi Dahlia Rani Ismail Hadi (right) allege to Malay Mail Online on September 22, 2015, in Kuala Lumpur. — Picture Choo Choy May

News ambassador Mimi Azeera Abdullah, 35, considers her bathrobe in sleeveless acme or abbreviate skirts to be modest, a analogue that may be advised aitionist these canicule as the convenance of Islam actuality becomes added conservative, alike admitting Malay celebrities like the backward Saloma and Datuk Maria Menado aback in the 50s wore low-cut dresses and did not awning their hair.

“Modest doesn’t beggarly all covered up. You can be adult but modest,” Mimi Azeera, who doesn’t abrasion a headscarf, told Malay Mail Online.

“My mum wears tudung but she consistently encourages me to abrasion – ‘You buy lah that skirt, you buy lah that shorts’. She consistently asks me to abrasion the abbreviate abbreviate ones, okay? My mum is accomplished with it, so acknowledge God for that,” added the adolescent woman, dressed edgily in a apparent atramentous tank-top, a abbreviate arrested brim over tights, and sneakers.

She declared herself as a “moderate Muslim” and said there was added to Islam than the “aurat.”

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“You accept to alpha from within,” said Mimi Azeera. “There’s no point cutting a hijab if you can’t stop chattering or if you don’t pray”.

She stressed, however, that alike admitting she did not accept in cutting the hijab to be a acceptable person, she still believed in bathrobe appropriately and apropos others.

“For example, if I knew I was activity to accommodated addition religious like my grandma, or access a mosque, I wouldn’t abrasion a brim or sleeveless top, for sure,” she said.

Modest appearance affairs like hot cakes

Local shoemaker Nelissa Hilman said Malaysian designers are affective appear bashful appearance like apart styles, pointing out that all-embracing aerial artery brands like Zara don’t accept bashful wear.

“In Malaysia, it’s big money,” Hilman told Malay Mail Online in an interview. “It’s crazy. As anon as they launch, they anon advertise out”.

She said shoe trends in Malaysia haven’t afflicted actual much, but acclaimed that Muslim women about abrasion heels if they awning from arch to toe.

“Like Vivy, the college the heel, the bigger it is,” said Hilman, apropos to the blogger and FashionValet co-founder who’s sometimes apparent on Instagram cutting aerial heels and wedges.

Hilman, whose Nelissa Hilman characterization currently focuses on flats and sandals, said it was agitative to see added colourful bashful abrasion now, instead of aloof black, white, amber or dejected pieces.

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“It’s an absorbing change,” she said.

Nelissa Hilman speaks to Malay Mail Online on September 21, 2015, in Kuala Lumpur. — Picture by Saw Siow Feng

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