From actuality on out, new Caterpillar machines are activity to attending a bit altered acknowledgment to a branding redesign the aggregation apparent today.
Cat’s new barter dress marks the latest of abounding changes the about 100-year-old aggregation has fabricated to the way it brands its machines. The adapted design, dubbed “Cat Modern Hex,” will alter the “Power Edge” barter dress, which placed the “CAT” logo on a atramentous accomplishments with a askew red bar.
You can see a allegory of the two barter dress designs below.
Modern Hex still acutely appearance the iconic “CAT” logo, but places it aloft a 3D, red hexagon, surrounding a grille pattern. The aggregation says it chose to accomplish the hexagon red as a nod its aboriginal logo. That red, bouncing “CATERPILLAR” logo was begin on the company’s aboriginal crawler tractors, corrective gray and alien in 1925.
Though the new barter dress architecture still incorporates the “CAT” logo, it’s absolutely accustomed some updates. Gone is the simple adverse amid the white “CAT” chat mark and the yellow, blade-like triangle. Both the chat mark and the triangle accept been dressed in bead shadows, abacus a abyss to the all-embracing logo that it didn’t accept before.
The “CAT” chat mark meanwhile has gone from white to about silver, giving it a shiny, steel-like quality. This animate analysis has additionally been accustomed to the apparatus archetypal number, which now sits abstracted from the “CAT” logo, and alike has its own abate hexagon/grille.
The new Modern Hex barter dress was advised centralized by Cat’s Industrial Architecture Group, led by artefact character administrator Ed Stembridge.
“Our ambition was to actualize article with a exceptional attending and feel,” Stembridge says. “When you amalgamate the Modern Hex architecture with our characteristic Cat artefact designs, it visually reminds barter they are affairs and application the best articles on the market.”
The new barter dress branding will be placed on all new machines starting in the “near future,” the aggregation says. This includes abundant equipment, gen sets and engines. It will additionally be acclimated on Cat genitalia packaging, and assorted accountant articles such as toys and calibration models.
Cat expects the new branding to advance beyond its accomplished artefact band by aboriginal 2020.
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