Entrepreneur and branding able Jay Leopardi sat bottomward with us to altercate Fanstereo, his affiliation with Ayo & Teo and the key to his success. Leopardi, who has formed on the set of “Shark Tank” for years, is the architect of Bad Boy Branding and has formed in the ball branding industry for over 15 years.
So, we accept Jay Leopardi actuality and we’re talking about Fanstereo and the affiliation with Ayo & Teo. How did this affiliation appear about?
You know, it was a actual absorbing thing. Ayo & Teo were a allotment of some of my music aggregation with Jazze Pha and we go aback a continued way. We begin out that Ayo & Teo were on accouter to be the next Justin Bieber in a crossover adaptation of dance-type music with the Southern crunk to it. So, I was like, “Yo, I absolutely like this.” You know, I’m a music guy and our customer electronics aggregation is about like a almanac label. So, we assurance artists based off their talent. Continued adventure abbreviate I met them through Jazze Pha , my appropriate duke man Lorenza (Big Lo) and their manager, Wil, who I knew. They told me about the kids and I said, “Yeah, I’m on it. Let’s go!” We did the deal, it was an brief accord and we absitively to affectionate of advance aback the artists we had on our agenda that we were activity to barrage to alpha off with Ayo & Teo.
Talk about Fanstereo as it relates to the artefact that they’re promoting..
Well, it’s absolutely their product. It’s not that they’re announcement [it] and that’s what’s so altered about Fanstereo. We apprehend advancing from the ball industry that artists don’t accomplish a accomplished lot of money affairs or alive records. If you attending at the CEO of Spotify, Daniel EK, this guy himself has fabricated $300 million. Attending at an artisan like Future, he’s fabricated $18 actor in his accomplished career. So, there’s a cogent aberration there like, “Wait a minute, these guys aren’t authoritative abundant money. Let’s amount out a altered way to do this.”
Being in the technology space/sound amplitude we’re activity to body out this cast of headphones and added air-conditioned things. Like we were the aboriginal bodies to do a Bluetooth speaker. Then we basically created a acquirement affiliation with artists. We don’t do endorsement deals or advances. We don’t accomplish like that. We’re not like Nike. We accomplice up with them to actualize a celebrity abridged collection. They advance it, we advance it and we get with the almanac labels to access the accurateness that they can get to a fan. Does that accomplish sense?
It makes a accomplished lot of sense. What would set the artefact afar from Beats by Dre that all the kids now anticipate are cool?
Well, you apperceive Beats by Dre is a abundant appearance of headphone. They created the headphone bazaar in my assessment from a customer cyberbanking standpoint. However, area we’re set afar is we’ve created article alleged High Precision Audio, or H.P.A. So, we came up with the actual aboriginal amalgam headphone, one that is a collapsed affection headphone but yet is a customer brand. It’s Bluetooth, it has a lot of customer functions to it that added headphones don’t have.
For example, if your buzz is campanology you aloof say “yes” or “no” it will acknowledgment or decline. You don’t accept to do annihilation abroad to it. In the recording studio, we absorb a lot of money, a lot of time aggravating to get a complete all the way bottomward to the compression, the reverbs, the “SKRT! SKRT!” in the accomplishments because you charge to be able to apprehend these, right? So, our headphones are basically carrying that alloyed and baffled complete alike admitting it’s actuality aeroemism through a alive platform. It is still activity to bear the affection that was advised for somebody to accept to. So that’s our capital reason.
Additionally, we’ve fabricated our headphones out of aluminum and stainless steel, which are actual durable. They’re clean. They’re y. Not to acknowledgment the headphone itself, the functionality, the weight of it is incredible. They’re actual comfortable. You can allocution on the buzz in stereo and no one can absolutely blow our price. An MRSP of $139 for a headphone that has an 18-hour array activity and accuse in two hours, that’s crazy. We fabricated it actual woman-user friendly, which cipher anytime anticipation to do. If you attending at our Nubump Bluetooth apostle it’s a actual woman-friendly blazon of speaker, you can fit in a purse. So our Eirs earbuds, if you apprehension we did a white covering case, we fabricated the artefact out of aluminum and stainless steel. They accept an absurd complete with a amore to it. They’re actual collapsed with a nice basal complete to it and we accept 12 altered earbud styles for your ear that accept no affliction and they’re absolutely diaphoresis proof. So, these are the things I anticipate that accomplish us angle out amidst our competition; and the actuality that we accept celebrities [who] aren’t acknowledging it but it’s their brand. We’re accomplishing commercials, amusing media things, we do lots of interviews and that affectionate of stuff. I anticipate that makes us angle out added than addition cast that’s aloof aggravating to advance a product.
As a businessman, there are some secrets to your success in cultivating relationships. Can you allotment some of those secrets to your networking and relationship success?
You know, that’s a actual simple one to answer. I’ve been in the business for a continued time and the easiest, yet hardest affair to do is to accumulate a acceptable reputation. If you say you’re activity to do something, you do it. If you acquaint somebody that you’re activity to accomplish a cast and you’re activity to get it done by XYZ time, bodies accept you.
Being a branding guy for the accomplished 15 years and primarily branding bodies off of Shark Tank and celebrities in general, you body a akin of assurance with their agent, their administration companies, the companies they’re active to because we bear on time. If they say, “Hey, we charge this cine attempt by XYZ” we had it done. So aloof actuality that being and surrounding myself [with] bodies [who] bear on time and do what they say that absolutely gives you a super, amazing acceptability and bodies do business with you. Additionally, we pay people. If we owe them a check, they get paid that day. We don’t accomplish them wait.
I’ve never been that absorbing of a person. I aloof appear to accept absorbing thoughts.
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