SAN FRANCISCO–(BUSINESS WIRE)–
Weddington Way today appear the barrage of its new Tulle bridesmaid and appropriate break dress collection. This barrage marks a cogent amplification of the Weddington Way dress alms and includes nine audible dresses and separates, advised based on chump insights and trends.
The accumulating appearance architecture elements new to the cast including fair overlay, agitate sleeves and two-tone colors. This is additionally the aboriginal time Weddington Way will action separates, including a tulle skirt. Featured throughout are the brand’s signature pockets, a chump favorite, as able-bodied as added capacity to ensure abundance and fit. Dress colors accommodate trending shades such as cabernet, bloom and arenaceous blue, and a cast new champagne-ivory combo, with prices starting at $195.
“At Weddington Way we put the chump at the centermost of aggregate we do, abnormally as we’re developing a new collection,” says Martha Tinker, Head of Merchandising at Weddington Way. “For example, we were audition from our barter that they capital to see dresses with sleeves, so we took that acknowledgment and advised a dress to accommodated that need. Each appearance is advised so that barter acquisition article they are attractive for, or are afraid by article they didn’t alike apperceive they wanted.”
The Tulle accumulating is accessible now for pre-order online at www.weddingtonway.com, area conjugal parties and accompany can actualize a basic exhibit to browse and baddest styles and sizes. The accumulating will additionally be accessible at Weddington Way’s 10 boutique locations on November 15. With the advice of a stylist, barter can feel and try on the dresses in a alone environment, while their basic exhibit and orders are adapted in real-time.
“This year we opened Weddington Way shops beyond the country, and these shops accept added an added point of affiliation amid our aggregation and customers,” says Ilana Stern, Founder and General Manager of Weddington Way. “This affiliation has helped us abide to advance the way we architecture for the needs and desires of our customers, authoritative the Tulle accumulating a absolutely one-of-a-kind, trend-informed but customer-driven collection. We can’t delay to apprehend how our barter like it.”
About Weddington Way
Weddington Way is the new way to boutique for bridesmaid and appropriate break dresses. The San Francisco-based appearance cast pioneered the community-centric arcade acquaintance that lets accompany boutique calm in a basic showroom, and now offers an addendum of that acquaintance with shops beyond the country. Weddington Way, which designs and articles beginning and avant-garde dresses for millennial women, was founded in 2012 and aing Gap Inc. in 2016. For added advice and boutique locations, amuse appointment www.weddingtonway.com.
View antecedent adaptation on businesswire.com: http://www.businesswire.com/news/home/20171101005661/en/
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