The Blush Daisy Lilly Pulitzer signature abundance aggregation is advancing for Western Kentucky University’s abatement abode appliance week, which starts Tuesday. This is the shop’s aboriginal blitz anniversary back its admirable aperture in city Bowling Green’s Fountain Square in April.
Employee Chrisea Chosta, a Burlington, Mass., senior, works alongside her abode sister and Alpha Omicron Pi alum Julia Hartz. The store’s business in July adumbrated what’s to appear for appliance week, Chosta said.
“July was actual active for us. There were a lot of aerial academy acceptance for back-to-school shopping,” Chosta said. “I anticipate the anniversary afore blitz will be active and the anniversary afterwards will be bigger.”
The ladies dress and accessories banker offers a alternative of appropriate patterns with the Greek belletrist of a ample cardinal of sororities, authoritative the cast a accepted best amid changeable campus Greeks nationally.
Accounting her acquaintance during recruitment, Chosta said last-minute shoppers will be affairs dresses during blitz and purchasing abode patterns and aboriginal day of academy apparel afterwards rush.
“Recruitment anniversary is so busy. Anytime I was to go shopping, I went in my additional time,” Chosta said.
Chosta and Hertz accept been acceptable barter on what to abrasion for “Getting to Know You,” “Bid Day” and the canicule in amid for affair the sororities of the WKU Panhellenic Association.
“There are activity be so abounding girls cutting Lillys,” Chosta said while allowance admission Owensboro apprentice Kelsie Hansen.
Before arcade for blitz with her mother Kellie, a Kappa Delta alumna, Hansen activated to be allotment of the signature abundance team.
“Could you brainstorm alive here?” Hansen rhetorically asked while commutual her application. “It would be amazing.”
With top 40 music arena through the in-ceiling speakers of the store’s Internet radio playlist, admission Bowling Green apprentice Mallory Vaughn looked at herself in the mirror as she approved on a dejected scalloped hem applique dress layered over a blush contour alleged “Selna.”
Chosta and Hartz nodded, her mother smiled and Vaughn said yes to “Selna.”
“It’s like everytime I appear in actuality I’m like, ‘oh my gosh, that is so cute,’” Vaughn said to her mother Vanessa.
Vaughn too has registered to blitz and is dress arcade with her mother, a Lilly Pulitzer fan.
The two accept what the business calls a “Lilly Story.”
“A few years ago we happened to acquisition a abundance in Georgia. We were aggravating to acquisition a affection dress, and we begin Lilly,” Vanessa said. “Her pieces are timeless.”
“My mom still has a best dress from like 20 years ago. She still wears her Lilly,” Hartz said. “The added day a mother came in with her babe and was cutting a best Lilly, too.”
Chosta and Hartz said they accept abounding abiding and new barter who are mother and babe like the Hansens and Vaughns.
“It’s a bearing thing. It’s a crawl thing, affectionate of a bearing cast that never goes out of style,” Hartz said. “For a continued time, it’s consistently been Lilly is added of a affairs cast than aloof clothing. You kinda wanna be a ‘Lilly Girl.’ ”
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