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Gwyneth Paltrow has co-designed a five-piece accumulating with Lilly Pulitzer for Goop.

Goop, Gwyneth’s affairs company, is no drifter to teaming up with big-name brands, alive with Christian Louboutin, Stella McCartney and Nicole Richie’s House of Harlow 1960 in the past.Now, American cast Lilly Pulitzer is accepting the Goop treatment.

“I acquainted so aggressive attractive through Slim Aarons’ photos of these glamorous, affected women dressed in Lilly Pulitzer. The befalling to reinvent the artful has been a lot of fun,” Gwyneth said in a statement, referencing columnist Slim’s images of Rockefeller and Vanderbilt women cutting Lilly Pulitzer.

Working with Mira Fain, Lilly Pulitzer’s controlling carnality admiral of artefact architecture and development, Gwyneth came up with the Kiss Kiss print, a arced blush and white design, which appearance beyond all bristles pieces, including the Paltrow Blouse, Gwyneth Stretch Shift Dress, Lilly Best Skirt, Palm Beach Cottony Best Dress and the Palm Beach Tote.

“This was an agitative and fun artistic collaboration. We were captivated to assignment with Gwyneth Paltrow and the accomplished Goop aggregation and accompany to activity a abridged accumulating that highlights the best of both brands” Mira said. “While designing the collection, we were captivated to apprehend Gwyneth allotment her memories of cutting Lilly Pulitzer during the summer visits to The Hamptons.”Prices ambit from $398 for the cottony best to $88 for the tote.

The Goop x Lilly Pulitzer accumulating is accessible online, at Goop’s Sag Harbor pop-up in The Hamptons, New York, and in Lilly Pulitzer food beyond America.

Lilly Pulitzer, Inc. was founded by backward socialite and artist Lillian Pulitzer Rousseau in 1959.

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