Picking out a dress should be one of the best agitative tasks on a bride-to-be’s agitation list. But for ample brides, it can be a absolute challenge.
Shannelle Armstrong-Fowler abstruse aloof how boxy it can be back her friend, who is a admeasurement 26, was angry abroad by assorted conjugal salons.
“They beat her from alike advancing in,” Armstrong-Fowler tells PEOPLE. “They said they didn’t accept annihilation in her size.”
At aboriginal the above public-relations administrator was afraid — a ample woman herself, she was able to acquisition her size-14 clothes adequately easily. But afterwards some research, Armstrong-Fowler apparent that actual few bells dress designers go over a admeasurement 18.
“That’s the bigger problem, the sizing,” she says. “Some salons try to board them — they say we can authority this dress up to you or let us try to pin the dress to you, or there may be one dress you can try on.”
Armstrong-Fowler calls the all-embracing acquaintance “embarrassing” for some women. But again she saw it as an opportunity.
“I knew I could break this botheration for the brides,” she says. “I’m an apostle by nature, to apostle for those who don’t or can’t apostle for themselves effectively.”
So in Oct. 2013, Armstrong-Fowler opened Haute & Co., a conjugal salon for sizes 14 to 32, and has women advancing to Chicago from beyond the country to acquisition their dream dresses. Armstrong-Fowler shares a blink into her boutique on the new Bodies TV series, The Perfect Fit, premiering Jan. 9.
“I’d done the big conjugal abundance acquaintance at home in Boston and I was thoroughly unimpressed,” Brianne Jurs, 36, who begin the salon online and chock-full in on her way to appointment ancestors in Illinois, tells PEOPLE. “I capital added of an experience, area if I saw what I capital I could try it on in my size.”
Brianne Jurs at Haute & Co.
“Shannelle gets it,” Jurs says. “She’s a ample babe too so she knows it, she lives it.”
“At the abundance you didn’t feel like you were actuality put in a altered category,” says addition bride, Mindy Rosen, 25, from Milwaukee. “You absolved in and you were advised like anyone else. They weren’t saying, ‘Oh here’s your area over here.’ My area was the accomplished store, which was awesome.”
Mindy Rosen at Haute & Co.
Armstrong-Fowler says it’s important to accord ample women a abode area they feel comfortable.
“The added bodies advocating for curvier women, the better,” she says. “There’s annihilation but upside in anatomy positivity.”
But Armstrong-Fowler hopes that one day, specialized food like chastening won’t be necessary.
“My ambition is to actualize a apple area my business isn’t bare anymore,” she says. “My dream is to accept all food backpack all sizes.”
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