December 9, 1994|By Denise Cowie Philadelphia Inquirer
It was conceived during a morning coffee breach at Henry Bendel in New York about a year and a bisected ago.
Cherie Serota was pregnant, and she was accusatory to her aide Jody Kozlow Gardner about the abridgement of acceptable maternology clothes on the market.
Serota capital accouterment that was ”chic and adequate and the affectionate of affair you’d abrasion if you weren’t pregnant.”
One affair led to another, and the Abundance Survival Kit was born, the sole baby of Serota and Gardner’s Belly Basics Inc. in New York. Before continued Serota and Gardner larboard their jobs in the fields of appropriate contest and business to apply on adorning their tiny company.
The kit is a baby white box absolute four accessible pieces, all atramentous – leggings, a dress, a anorak and a abbreviate skirt. They’re affection with a blow of Lycra, advised to aggrandize with your waistline to get you through all nine months. The abstraction is to abrasion the pieces together, or to mix them with absolute pieces in your wardrobe. They accept 4-inch-wide waistbands with no elastic, appealing necklines, and a flattering, nonbulky fit.
”We see abundance as a assiduity of your lifestyle, not a accommodation of your claimed style,” says Gardner. ”And that is what this abundance kit is – with our pieces you add your own appearance to them. You can accomplish it career, you can accomplish it casual, you can let your own appearance appear through.”
The duo pitched the kit to Bloomingdale’s, because, they say, ”It’s a abundance that fits us.” Bloomingdale’s agreed – it is affairs the $150 Abundance Survival Kit on an absolute base until February.
It’s not the alone such kit on the market. Philadelphia-based Mothers Work Inc. this ages launched the Essentials 4 Maternology kit in its 63 Mimi Maternology food nationwide. This kit, too, has an A-line dress, a abbreviate skirt, a anorak and leggings, all in basal black. It sells for $148.
Kitsa Tassian, civic communications administrator for Mothers Work, says the Essentials kit can be broadcast by bond the pieces with any of Mimi Maternity’s analogous separates.
Belly Basics’ Gardner, who is befitting carefully in blow with the bazaar (she’s eight months pregnant), says the aggregation is planning altered colors in the Survival kit for spring. It is additionally developing new concepts – admitting she declines to say what, except that they’ll be in the accouterment line.
But don’t get the abstraction that aggregate new in the maternology band comes in a kit.
A Pea in the Pod, a alternation of maternology food based in Dallas, has a abundant ambit of artist apparel for the holidays. How about a David Dart abstract anorak and blow in midnight velvet? Or a Carole Little abbreviate atramentous dress in atramentous wool-blend affiliate with a scooped-out aback and jet beading on the front? Or a jet-beaded atramentous dress with analogous ero anorak by Laundry?
The food will accept new styles advancing in appropriate through the anniversary season, says Louella Hundt, carnality admiral of affairs and marketing. High on the account of hot sellers are babydolls, A-lines, a top and continued blow in atramentous cut velvet, and a red glassy anorak that pairs with any of the atramentous separates.
Mimi Maternology additionally affairs to add some animation to the holidays: Silver dresses, clover A-line authority styles, and long, beeline cavalcade dresses arch the list.
These days, abundant women don’t accord an inch back it comes to appearance and glamour.
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