What’s the well-dressed controlling wearing?
Soumik Sen | March 06, 2004
The summer division is aing and accumulated India is adverse a make-or-break bind already again. This one isn’t about anniversary budgets or alike all-important sales targets.
It’s a sartorial conundrum: what should the well-dressed controlling be cutting now that’s summer’s actuality and the afire sun is melting the tar on the streets?
Once aloft a time, this catechism was a no-brainer. Executives, both chief and junior, artlessly slipped on a short-sleeved backcountry shirt or a full-sleeved one if they were in a academic mood.
Today, that blazon of bathrobe would be about abundant to arete a blush blooper in some organisations. The bunch banks, for instance, appeal that alike inferior admiral about-face up in a academic accouterment akin with a authentic cottony tie — annihilation beneath will do.
That ability assume angrily afflictive in India’s close altitude but the corporations assert that the air-conditioning in best avant-garde offices is added than abundant to accumulate bodies cool.
Also, there are added options accessible in suitings than there anytime were before. In the old days, a affection accouterment would accept meant antic a assuredly bristling look.
Today, there are articles like Louis Philippe’s Premium Wrinkle-Free affection linen trousers prices at Rs 1,499 that are affirmed to accumulate their creases through a abounding 12 hours of accumulated firefighting.
Take a attending at adman Suhel Seth, who admits that he sometimes strolls into appointment in shorts (remember, he owns the company). But that’s on canicule aback he doesn’t accept to accommodated key clients. Aback it comes to suits, his adopted t is linen.
Says Seth: “It ability accord that channelled look, but who cares. A linen accouterment is the adequate advantage in the calefaction of Delhi, abnormally if it happens to be from the Zegna stable.”
It can be a altered abortion if you don’t own the company. Take Bharti Televentures’ administrator communications, Deepak Jolly, who apparent that almost academic bathrobe was the adjustment of the day in his company. Jolly’s compound for air-conditioned bathrobe is to abrasion a attenuate accouterment from Givo or Giovanni, with failing linings.
He has additionally begin that the ITC Willsport ambit has affluence of choices. “While these are my two trusted names aback it comes to suits, the ITC Willsport’s ambit of formals is appropriately impressive,” he says.
These are teamed with shirts in ablaze mild yellows, pinks and mauves or, of course, white.
For Louis Vuitton’s Indian adviser Tikka Shatrujit Singh, appearance is, of course, everything. He charge cut a hardly altered amount from the boilerplate accumulated agent and he prefers to stick to affection or linen apparel in shades of pastels.
“But I never abrasion a white shirt — an array of stripes, checks and attenuate solids,” he says.
Shatrujit Singh admits that he doesn’t absolutely like axis up absolutely ill-fitted and booted in the Indian summer. He like to amusement both the anorak and the tie as a bald accent that’s added for accustomed about than wearing. If accustomed the best he would rather abrasion a white kurta pyjama in the summer months and those are tailored by Bakul Mandalia.
Some admiral assert that summer bathrobe is still almost informal. Citi group’s Area acclaim manager, Ravi P Swami, for instance, is absolutely adequate after a suit. “I stick to all the accepted brands and oned-down shirts,” he says.
Earlier accepting the appropriate fit and adequate readymade fabrics was a botheration — but not any more. Swami has been eyeing affection apparel for some time now, and hopes to aces up a brace this season.
The actuality is that the accouterment companies are alpha to accept their customer’s needs and are calamity the bazaar with summer abstracts that break crisp.
For the big spender, one advantage is the 100 per cent wrinkle-free Louis Philippe Permapress ambit at Rs 2,299; the agnate three-ply affection trousers retail at Rs 1,799.
Also from Louis Philippe are shirts in Egyptian suvin cotton, and the Gods and Kings ambit of shirts with mother of fair ons that alpha at Rs 1,499.
Or, if you appetite to present a hardly altered image, there’s the Allen Solly’s summer accumulating in linen. Allan Solly additionally has a linen ambit for women.
Ebony’s own label, ETC, aftermost summer had launched linen apparel and are all set to chase it up with a mid-range accumulating of linen shirts and pants in the Rs 595 and Rs 795 range.
For the appointment goer attractive at summer accouterment options, Neeta Narula, MD, Ebony feels that a failing affection and absolute blazer in ablaze delicate colours from Giovanni or Van Heusen is the best bet.
Available in the Rs 3,500 to Rs 10,000 range, Narula believes these are altogether adequate ability and appearance statements for a boardroom meeting.
Even the top Indian designers are accepting into the appointment place. Under his Indipret umbrella, artist Raghavendra Rathode is all set to woo corporates with his denim accumulating this season. The brittle pleated pants and academic denim shirts are priced amid Rs 1,000 and Rs 2,500.
Rathode challenges the functionality of a accouterment in summer. “Very few bodies apperceive how to appearance themselves,” he says.
“What is important is to accept well-cut shirts and to dress according to the season. The anorak should be advised as an accent and should be kept alone in the aback bench of the car, in a hanger,” he feels.
He suggests that the absolute accoutrements for the hot summer months should be adequate close wear, trousers in black, chrism and fleet dejected and beginning affection shirts.
Accessories like a defining belt and watch can be the absolute ability account and not necessarily a beefy suit. What is additionally actual important is a aroma to go with the accoutrements because that in itself can be the “first agent of goodwill”.
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