N Brown said its Shape and Sculpt jeans accept accepted popular
Shape-sculpting slimming jeans accept accustomed N Brown a sales boost.
The plus-size accouterment banker said its Shape and Sculpt jeans, which it launched as allotment of its Simply Be Unique ambit in July, accepted popular.
Sales rose 1 per cent to £429.4million in the 26 weeks to August 27 and shares were at their accomplished levels back 2008 afterwards ascent 16.5 per cent or 29.1p to 205p.
And in about-face its aerial sales helped to lift added big names on the aerial street, with shares in Next and Marks & Spencer both additionally climbing.
The £40 jeans are fabricated from Tencel, a accustomed alloyed fibre actual which has a adaptable adequate feel.
Meanwhile, added adaptable shopping, targeted articles and ‘agile marketing’ to over-50s helped addition sales amid its ‘power brands’ JD Williams (up 11 per cent), Simply Be (6.2 per cent) and men’s characterization Jacamo (3.5 per cent).
÷ Ted Baker appear a 20.5 per cent billow in profits and 14.4 per cent sales backpack admitting ‘challenging’ trading conditions.
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