Calvin Klein has appointed PR and communications bureau EVH PR.
Calvin Klein, Inc., a wholly endemic accessory of PVH Corp. [NYSE: PVH], today appear affairs to consolidate attainable relations activities for the men’s and women’s Calvin Klein Collection, Calvin Klein platinum label, Calvin Klein Jeans and Calvin Klein Underwear brands in Australia.
In adjustment to accumulate and strengthen the attainable relations efforts acknowledging the Calvin Klein businesses in the Australian market, Calvin Klein, Inc. has appointed PR and communications agency, EVH PR.
Along with the consolidation, EVH is admiring to acceptable Danielle Cusack Scott to the agency.
Ms. Cusack Scott will serve as the Account Director for the Calvin Klein brands, working alongside EVH’s Founder and Managing Director Emma van Haandel, Account Director Matt Vines and Account Manager Natalia Sakowicz.
Upon the announcement, Malcolm Carfrae, EVP & Chief Communications Officer, Calvin Klein, Inc., said, “Consolidating our attainable relations initiatives in Australia with EVH was an important, strategic footfall to added aggrandize and fortify the attendance of our brands aural the region. With its local ability and experience, the trusted and admired EVH bureau is an ideal accomplice for us in this venture. We are additionally captivated to accumulate the chain of the aggregation with Danielle joining EVH, as she has formed on the Calvin Klein brands as a PR adviser for over 15 years.”
Ms. van Haandel said, “At EVH we accept the absolute account for Calvin Klein, Inc. and are very much attractive advanced to alive on the iconic brand’s all-around communications within Australia.”
Calvin Klein’s cast architectonics is comprised of three audible cast tiers that are advised to provide a framework to adviser a focused, constant access to approaching all-around cast advance and development. With this structure, anniversary of the Calvin Klein brands occupies a audible marketing identity and position, which is differentiated through brand-specific advertising, channels of distribution, and artefact design.
Calvin Klein Accumulating charcoal the best celebrated and aesthetic brand in the portfolio. Serving as the “halo” brand, it sets the accent of elegance and comfortable artlessness for the company’s added artist brands. Shown on the runways of New York and Milan, Calvin Klein Accumulating is designed by two award-winning artistic directors, Francisco Costa for women’s and Italo Zucchelli for men’s.
Calvin Klein platinum characterization is the men’s and women’s “bridge” sportswear and accessories tier, positioned as modern, directional and y with an burghal edge. The anew positioned line, with distribution focused aloft Europe and Asia, will abode a greater accent on consistent artefact affection and added value. Key to the band will be modern silhouettes in avant-garde fabrics and forward-thinking, distinctive color palettes.
Calvin Klein white characterization represents the abject of the company’s brand pyramid, which is anchored by the “better” bank of accouterment and accessories (available predominantly in North America), as able-bodied as the iconic, globally accustomed Calvin Klein Jeans and Calvin Klein Underwear brands, as able-bodied as artefact for the home. All products available at this bank are advised to be timeless, avant-garde abstract that are effortless, fashionable, and accessible.
Calvin Klein, Inc. is one of the arch appearance architecture and business studios in the world. It designs and markets women’s and men’s artist accumulating accoutrement and a ambit of other products that are bogus and marketed through an all-encompassing arrangement of licensing agreements and added arrange worldwide. Artefact curve beneath the assorted Calvin Klein brands accommodate women’s dresses and suits, men’s dress accoutrement and tailored clothing, men’s and women’s accouterment and arch and accumulating apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s achievement apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, baby covering goods, and home accoutrement (including furniture). For added information, amuse appointment calvinklein.com.
PVH Corp., one of the world’s better accoutrement companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s better shirt and neckwear company and markets a array of appurtenances beneath its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its accountant brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
EVH is a communications, digital, contest and sales bureau specialising in fashion, lifestyle, design and luxury. Based in Sydney but with an all-embracing reach, EVH is accepted for pioneering, promoting, attention and accession brands through a advised and strategic approach to the communications and sales process. As cast guardians, the accomplished and results apprenticed aggregation assignment carefully alongside our assorted ambit of audience in the fashion, lifestyle, beauty, affluence and architecture sectors to body and defended their attendance in the marketplace. The agency is acclaimed for alive with the world’s arch brands such as Rolex, Louis Vuitton, Topshop Topman, Max Mara, Lexus and Aesop. EVH launched in 2004 originally as a fashion agency, in 2012 the affairs analysis opened and in 2013, the agenda analysis was born.
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