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San Francisco-based men’s denim startup Gustin afflicted the way bodies buy jeans, by creating a absolutely crowdfunded archetypal for free which jeans it makes. That cuts out a lot of costs, authoritative high-quality denim affordable. Now it wants to advice dress men in beautiful accepted shirts that chase the aforementioned model.

Gustin got its alpha on Kickstarter, acceptable one of the aboriginal appearance companies to do so. It aloft about $450,000 from added than 4,000 backers to about-face its high-quality denim cast from the acceptable retail archetypal to a absolutely online, direct-to-consumer and crowdfunded model.

In accomplishing so, Gustin has angry the business on its head. Rather than bearing a agglomeration of jeans it hopes bodies will appetite to buy, it makes abiding they do afore it alike orders the materials. Anniversary new blazon of t is put up as a crowdfunding campaign, about testing whether or not barter will appetite those jeans.

Once a attack is adjourned and closed, the startup orders the denim and starts production. All jeans are produced locally, at a branch in city San Francisco, aloof about a block from the live-work “office” that Gustin calls home in Mint Plaza. And all accomplishment is done appropriate here, too. While acid bottomward on account cuts bottomward on costs, it does booty a little best to get product: barter can usually apprehend their orders to address about 4-6 weeks afterwards a attack is closed.

By adjustment accumulation and appeal for anniversary new set of jeans it produces, it’s cut out a huge bulk of decay in the system. There’s no account overhead, no unsold product, no administration agent demography a cut. And so Gustin can action its high-quality jeans at a cogent abatement to what bodies would pay in a acceptable administration abundance or boutique. The company’s jeans are priced amid $81 and $99, which is abundant lower than what they would go for back the aforementioned guys were affairs the aforementioned artefact to high-end retail outlets.

Since ablution its crowdfunding belvedere at weargustin.com, the aggregation has put up 96 campaigns — mostly for jeans, but additionally for a few covering articles like belts and wallets. While its barter get to aces and accept what gets produced and what doesn’t, all but one of its campaigns has been adjourned so far.

Now that it’s tackled the denim market, the aggregation is attractive to go afterwards addition men’s staple: accepted shirts. Gustin will activate affairs classically styled Oxford on-downs in a array of patterns, all fabricated from Japanese cotton. Like its jeans, barter will adjudge which of the shirts get made, voting with their abridged books. Shirts will be priced amid $69 and $99, for shirts that would usually retail for $175 or up.

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