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David Jones has acclimated Australian supermodel Bridget Malcom as the brilliant of its bounce summer 2017 campaign.

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DAVID JONES RELEASES SPRING SUMMER 17 CAMPAIGN STARRING AUSTRALIAN SUPERMODEL BRIDGET MALCOLM

‘EVERYTHING UNDER THE SUN’

David Jones today launched its Bounce Summer 17 (SS17) attack blue-blooded ‘Everything Beneath The Sun’. Starring Australian supermodel Bridget Malcolm, the alternation of images charm the aspect of a quintessential Australian summer area the canicule are continued and hot and apparel booty you from work, to the bank and beyond.

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Joining Bridget in an all-star Australian agency is Indigenous Australian supermodel Charlee Fraser, and South Sudanese built-in Australian archetypal Adut Akech. Photographed by acclaimed columnist Hannah Scott Stevenson, the models are captured adjoin delicate summer sunsets, amaranthine bank canicule and alluring basin ancillary settings. The calefaction and apathetic activity of summer in Australia is about actual in the attack stills which were attempt beyond several iconic locations in Sydney.

Since actuality apparent in Western Australia at the age of 15, Bridget has formed with the brand of Ralph Lauren, Stella McCartney, Tommy Hilfiger, Burberry, DVF as able-bodied as starring on the Victoria’s Secret aerodrome in both 2015 and 2016. Bridget has additionally ahead absolved for David Jones, best afresh actualization on the Autumn Winter Collections Launch aerodrome in February 2017.

“There isn’t anywhere in the apple like Australia in the summer time, and David Jones’ Bounce Summer 17 attack starring Bridget Malcolm captures the heat, activity and the appearance that accomplish summer so altered here,” says David Jones Managing Director, Clothing and General Merchandise David Collins.

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“As the canicule get best and hotter, bathrobe becomes added able and beneath structured, and Australian’s are attractive for apparel that can booty them from the office, to the beach, to a bar or a backyard barbecue. There is an aspect of abiding anniversary and amusement in the air, and the David Jones buy for SS17 has that summer affairs at heart.”

Showcasing the absorbing ambit of absolute designers accessible at David Jones, the attack appearance Australian brands such as Zimmermann, Camilla and Marc, Christopher Esber, Lover, Camilla, KitX, P.E. Nation and Bassike as able-bodied as International designers Valentino, Balenciaga, Aquazzura, Self Portrait, Chloe and Alaia.

Morning to evening, acute to casual, sunshine to shade, wherever you acquisition yourself beneath the sun, David Jones has you covered. Explore all the possibilities the new division has to action in-store and online at www.davidjones.com.au/spring-summer-2017 .

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SS17 TRENDSWOMENSWEAR:

Midnight Glam:Evening abrasion has had an 80’s makeover. One accept silhouettes and abstract accept pads accomplish a acknowledgment to jumpsuits, cocktail dresses and blazers. These able shapes are fabricated alluring with adequate fabrics such as clover and satin, and arduous bank bizarre with applique detailing. Black is back, although disco tones of deep, ablaze metallics additionally accomplish an absorbing statement.Brands: Rebecca Vallance, Camilla and Marc, Christopher Esber, KitX, Bec & Bridge and Rachel Gilbert.

Red:Bright red hues were a key trend for AW17 and the trend is not activity anywhere for summer. If anything, this division the redder, the better. Beat head-to-toe, the active tones accomplish for a ability accouterments that you will ability for afresh and afresh this season. Brands: By Johnny, Trelise Cooper, Bec & Bridge, KitX and Scanlan Theodore.

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New Romantic:Soft, feminine basic and applique with a blow of actual ball infuses the new adventurous trend. Airy silhouettes actualize the aspect of bounce with best dresses, feminine blouses, midi camp skirts and tiered best skirts all authoritative an access this season. Look for Victorian aerial neck-lines, intricate basic and chiffon cottony georgette detailing. Brands: Macgraw, Self Portrait, Zimmermann, Nicholas, Lover, C/MEO Collective and Rebecca Vallance.

Club Tropicana:A admixture of affecting and adventurous colourways, there is a action and affair that flows from a tropical-inspired paradise. Adventurous stripes, colossal blooms and mural aggressive prints with apparent amateur and absurd cuts which will about-face up the calefaction in cocktail dresses fit for an island holiday. Brands: Valentino, Trelise Cooper, Rebecca Vallance, Thurley and Ginger & Smart.

Modern Leisure:Sportswear-influenced by a architecture elements, accomplish for athleisure abrasion at its best anxious and comfortable. Bright shades are assorted with colour blocking, paneling, stripes and splicing for a clear edge. Colossal shapes are beat over abbreviate silhouettes for a airy statement. Must-have pieces accommodate the byword tee, action luxe swimwear and colossal jackets.Brands: C&M, P.E. Nation, Calvin Klein, Ivy Park, The Upside, Running Bare and Puma.

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Artesian Boho:The artesian boho trend evokes images of a modern, feminine adventurer on a carnal adventure. Paisley prints in sun-kissed hues characterize an all-embracing sensibility, with colossal best dresses, blanket skirts, kaftans and chiffon blouses authoritative for effortless summer-time dressing. Brands: Hansen & Gretel, Zimmermann, Tigerlily and Alice McCall.

Purity:The minimalist trend evolves with pared aback shapes and sleek, adult modernity. Loose applicable cuts in archetypal whites and neutrals with undertones of algid dejected and arduous pink, comedy on able styles and textures. The apple-pie curve and bare slate of this trend accomplish for the absolute apparel staples for the warmer months.

Brands: KitX, Viktoria & Woods, Bassike, White Story and Backstage.

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SS17 TRENDSMENSWEAR:90’s Street:The access of 90’s artery abrasion and the aggressive boss a common artery aesthetic. Archetypal colourways of grey, biscuit and denim in colossal silhouettes are absolute with aggressive account and ample calibration logos. Brands: Zanerobe, Carhartt, G Star, Nautica, Tommy Hilfiger, Gant, Superdry, Levis and Calvin Klein.

Lounge Lux:The re-working of deconstructed sports jackets, airy trousers, sweats and tees with a focus on affluence fabrics and tonal bathrobe is key for a airy booty on summer dressing. Head-to-toe linen in connected makes for a simple yet adult statement. Brands: The Academy Brand, Joe Black, Ralph Lauren, Bassike and Zanerobe.

In Bloom:Rich floral patterns with a ascendant fleet and white abject affection ancestor of adventurous green, pink, orange and red. Whether it’s a burst of hidden floral in a anorak lining, or a account on up shirt or bomber, the trend can be interpreted for altered styles and occasions. Brands: The Academy Brand, Tommy Hilfiger, Ted Baker and Paul Smith.

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