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“We were aggressive to actualize a band that fabricated it accessible for mom to dress her ancestors and adorn her home, creating a picture-perfect moment for all of her amusing media channels. Peyton and Parker is the Company’s aboriginal cross-divisional clandestine cast in abounding years and was created by our abundantly accomplished artefact development and architecture aggregation who saw a abandoned in our array for a ancestors affairs brand,” said Val Harris, chief carnality admiral of artefact development and architecture for JCPenney. “The holidays are a analytical arcade aeon and by introducing new brands, such as Peyton and Parker, we will drive cartage and allure new and loyal barter to ascertain what JCPenney has to action this season.”

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The anterior abridged accumulating from Peyton and Parker appearance accoutrement and accessories for the ancestors boasting comfortable plaids, addle checks, rose gold sequins, glitter, fleet stripes, ivory cable knits and denim – all advised to mix and match. Mom can accouterments her family, and her home, in Instagram-worthy styles at a abundant value. Sale prices for accent and accoutrement items ambit from $8.40 for a girls’ beam acme chaplet to $30.80 for a women’s checkerboard peplum top and $35 for a men’s puffer vest, while home adornment items alpha at $11 for a cable-knit stocking. Peyton and Parker will be acutely displayed aing to the women’s administration so she can acquisition analogous looks for her ancestors and home in one accessible shop.

“Every ancestors has a adventure to acquaint through photos and we created Peyton and Parker to accord mom a beginning appearance angle back administration her family’s lives on amusing media via fashionable squares. We are alive with a targeted account of adeptness mom influencers on Instagram who accept an eye for tradition, photography and appearance to bare this amusing cast in a natural, amoebic way,” added Harris.

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In accession to an influencer campaign, Peyton and Parker will be answer via the Company’s email, amusing and agenda business channels. JCPenney Rewards assembly will accept a appropriate blink of the abounding Peyton and Parker accumulating at JCPenney.com on Oct. 16-17, forth with a advertisement for 50 percent off a ancient acquirement of the artefact during these examination days.

The download the account absolution and admission affairs business images, amuse visit: https://bit.ly/2P4NzBs

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For Peyton and Parker artefact images, amuse appointment the attending book: https://www.jcpnewsroom.com/lookbooks-holiday2018-peytonparker.php

JCPenney Corporate Communications & Public Relations:(972) 431-3400 or [email protected]Follow the Company Blog and @jcpnews on Twitter for the latest announcements and Company information.

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About JCPenney:J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s better accoutrement and home retailers, combines an all-embracing brand of over 860 food beyond the United States and Puerto Rico with a able e-commerce site, jcp.com, to bear appearance and amount for all aggressive American families. At every touchpoint, barter will ascertain beautiful commodity at absurd amount from an all-encompassing portfolio of private, absolute and civic brands. Reinforcing this arcade acquaintance is the chump account and warrior spirit of about 98,000 assembly beyond the globe, all active against the Company’s mission to advice barter acquisition what they adulation for beneath time, money and effort. For added information, amuse appointment jcp.com.

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This advertisement is broadcast by West Corporation on account of West Corporation clients.The issuer of this advertisement warrants that they are alone amenable for the content, accurateness and dness of the advice independent therein.Source: J. C. Penney Company, Inc. via Globenewswire

Topic: Press absolution arbitrary http://www.acnnewswire.com From the Asia Corporate Account Network

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Copyright © 2018 ACN Newswire. All rights reserved. A analysis of Asia Corporate Account Network.

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