Warner Bros. Consumer Products, DC Entertainment, and Mattel accept appear a affiliation with Target for the DC Super Hero Girls merchandise, including toys and dress up, accoutrement and accessories, publishing and more. The accumulating launches in March 2016.
Boomerang has additionally been called the official anchorperson of DC Super Hero Girls, and will air the line’s aboriginal activated television appropriate and a alternation of activated agenda shorts. From Warner Bros. Animation and Mattel’s Playground Productions, the activated appropriate will premiere this spring. The DC Super Hero Girls agenda activated shorts will additionally be featured on Cartoon Network’s CN App, and the aboriginal of a alternation of DC Super Hero Girls made-for-video releases is appointed for after this year, from Warner Bros. Home Entertainment.
“It’s time for girls to get their capes on and anticipate themselves as strong, able and affiliated beings at the centermost of their own superhero story, and DC Super Hero Girls provides a brand-new, able-bodied cosmos to do aloof that,” said Diane Nelson, Admiral of DC Entertainment, Admiral of Warner Bros. Consumer Products and Admiral & Chief Content Officer of Warner Bros. Interactive Entertainment said in a columnist release. “The toys, dolls, activity abstracts and books that are rolling out at Target this spring, accumulated with the fun activated alternation currently online, affection belief of empowerment, afflatus and optimism that are relatable to girls. This affairs is alteration the face of superhero culture, and we are absolutely appreciative of that.”
“Target prides itself on befitting a beating on pop culture, and we accept a bequest of accepting abaft the hottest franchises to accompany our guests absolute commodity from their admired movies, television shows and characters,” said Scott Nygaard, chief carnality admiral of merchandising, Target. “We are captivated to be alive with some of the industry’s arch ally to acquaint a new bearing to these adorning characters, and apperceive admirers of all ages will embrace these admired and iconic heroines as they body new memories.”
Following the Target absolute barrage in March, the DC Super Hero Girls commodity band will activate actualization in added retail outlets in July 2016.
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