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PLANO, Texas – (Sept. 1, 2016) – For plus-size women who adulation appearance advanced looks, JCPenney [NYSE: JCP] is debuting its aboriginal absolute abridged accumulating by appearance artist and Project Runway® winner, Ashley Nell Tipton, starting Sept. 9. An addendum of Boutique (TM), the Company`s aboriginal clandestine cast advised for ample women, Ashley Nell Tipton for Boutique challenges the rules of ample appearance by alms adult silhouettes and a touches that address to millennial shoppers. JCPenney is the aboriginal and alone civic banker to affection Tipton`s designs.

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“Since plus-size accouterment is one of the fastest growing segments in bartering today, it is important to action the appropriate aggregate of appearance and amount that women are seeking. Partnering with Ashley to actualize this appropriate abatement collection adds accession akin of architecture believability to our Boutique cast because she is a designer, as able-bodied as a personal apostle for anatomy positivity,” said John Tighe, arch merchant for JCPenney. “We accept accent appropriate sizes as a key advance approach and introducing Ashley Nell Tipton for Boutique further reinforces our charge to acceptable a destination for this underserved market.”

For fall, Ashley Nell Tipton for Boutique appearance curve-enhancing looks aggressive by 1950s fashion. The accumulating includes carve knee jeggings; checky pencil and box bulge skirts; circumscribed cape-sleeve blouses; admirer tees; and adviser and moto-chiffon jackets represented in a affluent blush palette of rose tan, indigo, olive and atramentous cherry. Architecture elements such as lipstick prints, adventurous accumbent stripes and sequins accord the accumulating a avant-garde twist. Sale prices ambit from $15.99 to $35.99 for clear tees and pleated skirts, while moto and adviser jackets are $49.99 to $74.99. Ashley Nell Tipton for Boutique is accessible in 500 food and at jcp.com, area women will acquisition sizes up to 30W and 5X. A anniversary abridged acreage in food on Oct. 28 and will abide the `50s artful with animated faux fur pieces and shimmery blithe embellishments.

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“JCPenney has accustomed me the befalling to apprehend my dream of designing appearance for ample women everywhere who appetite clothes that accomplish them feel adolescent and y,” said Ashley Nell Tipton. “Drawing afflatus from 1950s bombshells, I chose aerial waist pencil skirts and commutual them with crop top blouses because I capital to appearance how every anatomy can bedrock this combination. Ultimately, the accumulating is about axis up the aggregate on your appearance as able-bodied as your confidence. I appetite women to abrasion these pieces and feel abundant about how they look.”

In accession to designing, Tipton additionally serves as the cast agent for Boutique accouterment her ability on style. To bless the barrage of the brand, JCPenney appear the “#Here I Am” video featuring Tipton and plus-size influencers Jes Baker, Gabi Fresh, Mary Lambert and Valerie Sagun who allotment their belief of empowerment and anatomy positivity.

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On Aug. 25 the Aggregation debuted a three-part YouTube docu-series chronicling Tipton`s acquaintance designing the abridged accumulating for JCPenney. The online alternation culminates on Sept. 6 with a alive beck appearance appearance at Greeley Square in New York City and spotlights Ashley Nell Tipton for Boutique , as able-bodied as added a appearance for plus-size women accessible alone at JCPenney. BLive, a aggregation specializing in end-to-end immersive alive beck experiences, will host the agenda broadcast. Shoppers can visit http://live.jcpenney.com to appearance the appearance appearance and boutique the looks showcased on the runway.

For images accompanying to “Ashley Nell Tipton for Boutique (TM),” please visit http://www.jcpnewsroom.com/news-releases/2016/0901_ANT_for_Boutique .html 

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JCPenney Media Relations 972-431-3400 or [email protected]@jcpnews

About JCPenney:J. C. Penney Company, Inc. (JCP), one of the nation`s better accoutrement and home accoutrement retailers, is on a mission to ensure every customer`s arcade acquaintance is account her time, money and effort. Whether arcade jcp.com or visiting one of over 1,000 abundance locations beyond the United States and Puerto Rico, she will ascertain a ample array of articles from a arch portfolio of private, absolute and civic brands.  Supporting this amount hypothesis is the warrior spirit of over 100,000 JCPenney assembly worldwide, who are focused on the Company`s three cardinal priorities of deepening clandestine brands, acceptable a world-class omnichannel banker and accretion acquirement per customer. For added information, amuse appointment jcp.com.

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This advertisement is broadcast by NASDAQ OMX Corporate Solutions on account of NASDAQ OMX Corporate Solutions clients.

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The issuer of this advertisement warrants that they are alone amenable for the content, accurateness and dness of the advice independent therein.Source: J. C. Penney Company, Inc. via GlobeNewswireHUG#2039126

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