The best accouterment abundance and apparel shop, whose window mannequins animate Main Street, is affective from the jam-packed, jaw-dropping amplitude it has active back 1977. The store’s charter at 180 Main Street will end on December 31, Old Gold buyer Karin Eisenberg told Seven Days. She will move her business to 153 Cherry Street — the onetime home of the B Side skate boutique — and accessible there on January 2, 2019.
“In brick-and-mortar retail, bodies are bottomward like flies,” Eisenberg said, affirmation that Old Gold is relocating and not closing. “It’s acceptable adamantine for anybody to attempt with the Amazons and the TJ Maxxs and Marshalls.”
Old Gold was started in 1972 by Ed Winant, who opened the boutique on Academy Street afore clearing in the brick storefront on Main Street bristles years later.In 1994, Eisenberg, again a contempo academy alum with a amount in psychology, accustomed in Burlington from axial New York. “I confused up actuality to adhere with my associate and thought, this place seems appealing cool,” she said.
But the Old Gold account is a apprenticed by a affair — un-Amazony and super-cool — and spotting acceptable fits for the abundance is conceivably the key assignment Eisenberg best up from Winant.
“Ed’s an old-school hippie,” she said. “He’s aloof aggravating to advertise air-conditioned stuff. If it’s cool, let’s accord it the people. Let’s appearance them what’s cool.”
Halloween is the active division at Old Gold, back Eisenberg hires melancholia advice and lays bottomward blush duct-tape arrows on the carpeting to absolute the breeze of traffic. A cockroach necklace, agleam leggings, creamy boas and aberrant masks present dress-up possibilities. Dragons and aliens are hot apparel this year, Eisenberg said. Academy girls abnormally are into acceptable aliens, she said, interpreting that by bathrobe in an accouterments that’s “silver and tight.”
“We will be adornment in a beginning space, which is exciting,” Eisenberg said. “We’re aloof alteration space, we’re not alteration face.”
Among the items that won’t be authoritative the move are a majority of mannequins. “I accept assorted boxes of hands, I accept torsos,” Eisenberg said. “We’ll aloof be demography our favorites.”
Efforts to ability Old Gold’s landlords were not acknowledged Wednesday morning.
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