PORTSMOUTH — As barter footfall into LIT Boutique on Congress Street, their eyes will be fatigued to apple-pie atramentous and white, cautiously lit, mirrored adornment that provides a accomplishments to the shop’s merchandise.
Owner Lisa Shah offers an all-embracing mix of fashion-forward designs alignment from the beat to the whimsical. Displays are put calm to accord account on bond pieces for a assertive look.
“Most of our clothes are analytic priced and they address to three ancestors of women,” Shah said.
Shah and her husband, Nehal, opened the aboriginal LIT Boutique on Newbury Artery in Boston in 2005. They opened a additional aperture area at the added end of what is accepted as Boston’s “fashion street,” as able-bodied as a third boutique on Hanover Artery in the North End.
Shah fell in adulation with the appearance industry aboriginal on.
“I consistently knew I was activity to be in fashion,” she said. “Clothing was a way to acquaint to the apple what I was activity at that exact moment after speaking.”
For Shah it was never aloof about the clothes.
“Clothing has the ability to transform a lifestyle,” she said. “I see the changes in our customer’s faces back they abrasion our clothes and abide to boutique with us. It is absolutely inspiring.”
Shah pulls in afflatus from architecture, autogenous architecture and photography.
She said Portsmouth is a active micro-economy, area abundant focus is placed on bounded business and association ownership.
“I like that there are all these alone shops downtown,” she said. “I additionally chase the food, and Portsmouth is accepted for its abounding restaurants.”
LIT Boutique is in the above Denimrack location.
“Right now, there are a lot of clothes in appearance with an adapted ’70s and ’80s look,” Shah said, assuming off a pulled-together best 1980s attending on a mannequin with a brindled “vegan leather” anorak over an irised sweater and amorous knee-length atramentous tulle skirt.
“We consistently circle our merchandize, but accumulate a few best sellers that we alarm ‘LIT Core’ clothes,” she said. “Many barter like the cool blubbery amoebic affection of the Groceries line.”
Other curve accommodate Bardot, Cameo and Keepsake. Jeans curve accommodate DL1961, Blank NYC and Atramentous Orchid.
Shah loves allowance barter put calm an accouterments and assuming them the best way to accomplish a bandage or accent work. The boutique carries footwear, adornment and added accessories.
“I was a bartender for a cardinal of years,” she said. “I adulation interacting with people, and it’s fun to advice them acquisition aloof the appropriate accouterments for an accident or aloof accustomed wear.”
At a glance
Owner: Lisa Shah
19 Congress Street, Portsmouth
Phone: (603) 319-6780
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