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Marimekko Corporation, Press Release, 1 October 2018 at 11.00 a.m.

Marimekko launched its spring/summer 2019 ready-to-wear accumulating at Paris Fashion Week on Sunday 30 September 2018. The presentation at Musée des Arts Décoratifs additionally apparent the addition of Marimekko’s anniversary affair for 2019: Bold by Nature. In 2019, the architecture abode explores altered interpretations of aggressiveness and empowerment through joy and self-expression.

The spring/summer 2019 accumulating celebrates the aboriginal abstraction of Marimekko – acceptation ‘a dress for Mary’ – with focus on archive-inspired liberating and adventurous summer dresses. More than six decades afterwards Marimekko’s founding, the adventure of the dress, absorption the spirit of the time, continues to animate women about the apple to angrily accurate their personality through their best of attire.

The modern silhouettes of the accumulating accept been skilfully commutual with Marimekko’s acclaimed floral patterns, highlighting the architecture house’s art of book making. New amoebic prints actualize a antic chat with characteristic and graphical archival patterns advised amid the 1950s and the 1980s. The season’s colour palette combines grass blooming with ablaze red, and connected pieces accommodate a peaceful adverse to the blooming prints. Most of the blooming alloyed fabrics in the accumulating accept been printed at Marimekko’s centralized branch in Helsinki, area about a actor metres of t are printed every year. The press comminute serves both as a branch and as an avant-garde hub for Marimekko’s artistic community.

Download images for media use:https://mediabank.marimekko.fi/l/5jrTZ_8kB6QN

Read more:https://www.marimekko.com/eu_en/the-brand/latest-news/parisfashionweek-spring-summer-2019

Further information:Asta Halme, Marimekko CommunicationsTel. 358 9 7587 [email protected]

DISTRIBUTION:Key media

Marimekko is a Finnish architecture aggregation acclaimed for its aboriginal prints and colours. The company’s artefact portfolio includes high-quality clothing, accoutrements and accessories as able-bodied as home décor items alignment from t to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a able and different identity. Marimekko articles are awash in about 40 countries. In 2017, cast sales of the articles common amounted to EUR 193 actor and the company’s net sales were EUR 102 million. Roughly 160 Marimekko food serve barter about the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 450 people. The company’s allotment is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

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