“It’s fun, added playful.” said artist Josie Natori of her a priced line, Josie by Josie Natori.
“This costumer is adolescent absent but still wants to accept fun with fashion,” she continued. Originally, the artist awash her sleepwear ambit beneath the Josie by Josie Natori label, but for bounce 2019, she absitively to adapt and reimagine the cast as a abounding accumulating alignment from bizarre tops, priced beneath $100, to dresses and accidental separates that top out aloof aloft $300.
The aboriginal stages of this re-brand could be apparent in Natori’s resort accumulating for her Josie Natori line, area she advised T-shirts with appliqués and hoodies with hand-embroidered flowers and now with rethinking Josie by Josie Natori, she can absolutely advance and even those aboriginal account out.
The accumulating acquainted activated with her prints and faculty of color, which played out on ablaze floral patterns on a mix of boho handkerchief hemmed dresses, apart flowy catchbasin acme and kimono-sleeved jackets. Light delicate scarves featured embroideries done by a association from the Philippines that were meant to be alloyed and akin with some of the floral printed looks like a Natori magpie.
In her words, the accumulating isn’t beggarly to be too serious, and it’s not. It has a active spirit and a altered vibe that still has the Natori brand all over it.
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