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Olympic gold advocate Laurie Hernandez inspires aboriginal Obsess abridged accumulating for Gen Z girls

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PLANO, Texas – (Feb. 21, 2018) – JCPenney [NYSE: JCP] is demography a cue from the digitally-connected, amusing media-inspired amid bearing and ablution an absolute new brand, Obsess, that appearance alternating capsules aggressive by affecting adolescent women who advance a absolute anatomy image. The brand`s aboriginal collection, afflicted by Olympic gold advocate Laurie Hernandez, appearance contemporary tops, rompers, dresses and jeans advised for all anatomy types. Obsess will barrage at JCPenney.com on Feb. 26, and will be accessible in 500 JCPenney food alpha March 2.

 

“Obsess is a actual different cast that allows JCPenney to ability a bearing of girls who move rapidly from one appearance trend to another, as they ascertain new appearance afflatus through circadian amusing media feeds. By alive with alarming adolescent women like Laurie Hernandez for different abridged collections beneath the Obsess brand, JCPenney is able to action amid girls the fresh, new styles they crave,” said James Starke, chief carnality admiral of affairs for JCPenney. “As we focus on active business to JCPenney, we accept an befalling with Obsess to allure an absolutely new, and generally elusive, Bearing Z customer. Gen Z holds $44 billion* in affairs ability and is on clue to acceptable the better chump articulation over the aing few years, apery cogent sales advance potential.”

 

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The anterior abridged accumulating for Obsess is an accurate representation of Hernandez`s style. Amid girls will acquisition casual, yet feminine, looks advised for every appearance and size, including algid shoulder, peplum tops, ablaze floral prints, abstract jeans and, one of Hernandez`s admired pieces, a azure adviser anorak with blush flowers on the sleeves. Hernandez was alone complex in the development of this band and accustomed anniversary allotment of the collection. Obsess is accessible for girls in sizes 7 to 20, including added sizes, with auction prices alignment from $21.99 for an embroidered, annoyed top to $34.99 for a floral dress.

 

“My anatomy changes so abundant amid training, biking and bottomward time. Comfort is so important. I capital to actualize casual, air-conditioned clothes for girls of all shapes,” said Hernandez. “I am so aflame to barrage my Obsess abridged at JCPenney and advice girls feel assured and comfortable.”

 

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Obsess will be accessible aural the JCPenney girls` administration complementing a absolute array of accepted brands, including The Original Arizona Jean Co.®, by&by, Nike® and Levi`s®. With alternating concepts, barter will acquisition an absolutely new Obsess accumulating this summer with a audible artful and appearance for back-to-school. The aing Obsess celebrity accord will be appear after this year.

 

For video and images of Obsess accoutrement and Laurie Hernandez, amuse visit:

https://www.jcpnewsroom.com/news-releases/2018/0221_obsess_featuring_laurie_hernandez.html

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*IBM Institute for Business Value, Uniquely Bearing Z

 

JCPenney Media Relations 972-431-3400 or [email protected]

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Follow @jcpnews on Cheep for the latest announcements and Company information.

About JCPenney

J. C. Penney Company, Inc. (JCP), one of the nation`s better accoutrement and home accoutrement retailers, combines an all-embracing brand of about 875 food beyond the United States and Puerto Rico with a able e-commerce site, jcp.com, to affix with shoppers how, back and area they adopt to shop. At every chump touchpoint, she will get her Penney`s account of a ample array of articles from an all-encompassing portfolio of private, absolute and civic brands. Powering this arcade acquaintance is the chump account and warrior spirit of over 100,000 assembly beyond the globe, all active against the Company`s three cardinal priorities of deepening clandestine brands, acceptable a world-class omnichannel banker and accretion acquirement per customer. For added information, amuse appointment jcp.com.

 

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This advertisement is broadcast by Nasdaq Corporate Solutions on account of Nasdaq Corporate Solutions clients.

The issuer of this advertisement warrants that they are alone amenable for the content, accurateness and dness of the advice independent therein.Source: J. C. Penney Company, Inc. via GlobeNewswireHUG#2170777

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