NOW it’s accessible to dress like a city hipster after activity beneath 14th Street – in fact, after abrogation your accommodation at all.Some of New York’s contemporary bootleg little boutiques are starting to crop up online.
“I accept a lot of Manhattan barter who bazaar online, and would rather pay $10 for aircraft than $3 to alms out to Brooklyn and back,” says artist Stacy Johnson, who sells her flirty, feminine creations at Stacia bazaar in Carroll Gardens, Brooklyn and online at stacianewyork.com.
“On my site, I action the aforementioned one-on-one chump account as in my shop,” says Johnson, who formed with Calvin Klein, J. Crew and Cynthia Rowley afore arresting out on her own.
“Customers can e-mail me questions apropos fit, sizing, absolute blush clarification, or I can accommodate suggestions on analogous complete looks.”
While it may be adamantine for some baby designers to attempt on the arcade superhighway, Johnson has gotten a addition from The New York Times, the Wall Street Journal, Women’s Wear Daily and appearance mags that accept best up her articulate buzz.
Her abatement accumulating includes separates in tweed, Donegal and linen and tailored, three-quarter breadth absolute coats. She additionally designs denim handbags and cottony paper-weight taffeta clutches.
Wendy Mullin, 30, hit the arena in 1991 affairs her popular, changeable Built By Wendy fashions at her bazaar at 7 Centre Market Place in SoHo and on the Web at builtbywendy.com for a year and a half.
“Business is great,” says Mullin. “The abandoned botheration I accept is befitting up with the orders and stock. I try to abandoned put actuality on the Web that I apperceive I accept a lot of,” says the designer, whose vinyl and covering guitar straps, which affection tiny pictures amidst by glitter, are accepted with city rockers.
Terri Gillis was one of the aboriginal designers to accessible bazaar on Ludlow Street, in 1993, so it’s applicable she’s on the beginning of the Web wave. Tg170.com will be accessible by the end of the month.
“It’s been a time-consuming process,” says Gillis. “One of the hardest genitalia was accepting the photographs aloof appropriate so they could be accurately reproduced on the computer.”
Gillis, whose bazaar has apparent the brand of artist Christian Lacroix and Courtney Love, creates her own clothes beneath the TG170 characterization and additionally carries designers Liz Collins, United Bamboo, Marc Jacobs and Ulla Johnson. Her armpit won’t backpack the complete band from the retail store, but a best alternative of apparel, tees and accessories.
The dot-com doom afflicting Silicon Alley afresh doesn’t anguish Gillis. “I don’t absolutely affliction if I don’t accomplish money online,” she says. “I’m added anxious about accepting a attendance on the Internet.”
Roberto Crivello and Savania Davies-Keillor are ally in architecture at DDC Lab (180 Orchard St.), accepted for their adulatory jeans and use of high-tech fabrics like Tyvek, a body-warming, wind-repellent material.
Jeans, tees, covering pants and backpacks will be accessible on the Internet by the end of the ages at ddclab.com (an aboriginal adaptation is alive now.)
“We capital to get online because the Internet is a abundant business tool,” says Crivello. “We haven’t alike offered commodity yet, but got 5,800 hits aftermost anniversary abandoned back we ran an ad in Italian Vogue with aloof our Web address.”
Girlshop.com is a hot armpit for burghal appearance mavens, with contemporary commodity by accepted designers like Easel and Trufaux as able-bodied as arising bounded talents like Susana Monaco and Maja, who don’t accept added retail outlets.
They accept an “As Apparent In” articulation to annual appearance spreads so barter can get items they see in the columnist or on celebrities. There’s additionally a armpit for the boys – Guyshop.com.
“I bought a aces white corduroy jean anorak by Easel [at Girlshop.com],” says Abby Wisse a banking biographer who lives in Murray Hill. “The t of the anorak was a little lighter than I expected, but aggregate abroad was perfect.”
Best of all – no added devastating, abominably lit bathrobe rooms.
“Most women in my abundance abhorrence aggravating on clothes in advanced of the mirror while others are in the store,” says Johnson. “I anticipate women like the aloofness of acclimation accouterment and aggravating it on at home after actuality self-conscious.”
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