The cast will action over 225 styles and designs including, Tees, denims, tops, dresses in ample to XXXXL (4 times large) sizes for men and women with prices alignment from Rs 799-1,999.
“Plus-size accouterment is in abundant appeal and it was time we offered article abundant in the category, aperture up added avenues and possibilities for our customers. Research estimates that this articulation will annual for $5-6 billion in the $40-billion Indian online appearance accoutrement market, by 2020, which is about 10-12% of the all-embracing market, authoritative it an important proposition.” said Manohar Kamath, CXO and Head Myntra Appearance Brands.
Myntra now has 17 appearance brands beneath its advocacy including Roadster, HRX, Dressberry, Mast & Harbour, All about you, Moda Rapido and Anouk. The aggregation had afresh partnered with Bollywood amateur Saif Ali Khan to barrage ‘House of Pataudi’ brand.
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