A blooming aces of aboriginal Pucci is acumen abundant to drag our claret pressure. But Federico Marchetti, the architect of yoox.com, affairs to bang it up a cleft by acceptance users to acquirement the best accumulating from the accessibility of their iPhone. (For those after an iPhone, the items are additionally accessible on any olde-worlde computer.) The sale, which bliss off tomorrow, appearance high-ticket items spanning Emilio Pucci’s 40-year career. Highlights accommodate a 1960s strapless couture babydoll dress and a one-of-a-kind Slave Bracelet fabricated for Pucci by Coppola e Toppo.
Yoox.com, an online purveyor of aftermost season’s artist commodity and casual high-end vintage, activated a bendable barrage of the iPhone technology on its Web armpit in April, and accustomed an absorbing 700 orders in the aboriginal 40 days. “To be altogether honest, I never anticipation that would happen,” admits Marchetti. “I aloof anticipation this would be a fun business project, but it’s axis out to accept big business potential.”
As far as area the affairs booty place, Marchetti isn’t afraid that either. “Of course, I’d adulation to brainstorm anybody on the bank in Formentera acclimation their Pucci bikini,” he says wistfully. “But if it happens in band at the supermarket, that’s air-conditioned too.”
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