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Stephanie Sack, buyer of Vive la Femme, a plus-size accouterment bazaar in Bucktown, has developed a band afterward amid women like Myisha Hill.

“Stephanie understands us,” says Ms. Hill, 30, architect of Plus Fashion Week Chicago, a abatement bazaar for designers and retailers. “Stephanie makes women feel acceptable in their own skin.”

No wonder. Ms. Sack, 38, who loves clothes, loves to bazaar and wears a admeasurement 12 to 14, fits her boutique’s demographic. She is the capital saleswoman, the archetypal for the store’s Facebook page—its communicative postings accomplish 20 percent of sales—and the columnist of the store’s newsletter, emailed every Friday to 5,000 customers.

Her efforts accept becoming her 250 approved customers, 103 Yelp reviews, about all of which are bristles stars, and about $400,000 in anniversary sales. Ms. Sack additionally owns Violette, a 1,200-square-foot shoe and accessories abundance tailored to plus-size women, bottomward the artery in Bucktown.

Her bazaar stocks appealing clothes in ablaze colors and carries absolute or hard-to-find brands.

Body accepting is a hot affair for Ms. Sack, who feels careful against her customers.

“People say abominable things,” she says, abandoning a attenuate woman who absolved in the boutique, said, “I don’t charge to bazaar here—yet,” and absolved out.

Ms. Sack forbids abrogating anatomy talk. “It’s a accepted refrain—’Do I attending big in this, oh God, my achievement are big,’ “ she says. “I absolutely don’t like to apprehend it.” Yet she won’t lie to customers. “If they say, ‘Does my base attending big?’ I will say, ‘Yes, your base looks big because it is big.’ “

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