Justin Schneider was a Notre Dame decathlete who advised architectonics and architecture and again formed for Adidas, Reebok and New Balance. He took a bound of acceptance and formed his own company, Wolf & Shepherd, which was launched in arctic Florida with his wife, Hope, in 2015. The aggregation afresh fabricated its home in El Segundo.
After abrogation Reebok, he spent a year in Madagascar accomplishing freelance assignment at National Geographic, a big abandonment from designing able-bodied shoes, alive on alleviative plants to acquisition another assets of protein. Back he alternate home, a acquaintance talked about how afflictive his cher dress shoes were.
“He said, ‘Why don’t you architecture a dress shoe that works abundant that I can abrasion to work, but area I additionally feel good? It shouldn’t be rocket science. We’re not cutting a four-inch pump. So that was array of the foundation of our story,” Schneider said.
Schneider’s aboriginal ancestor was fabricated by gluing the cream heel of his active shoes to the soles of a brace of dress shoes. His ambition was to “make article that’s admirable and archetypal and around-the-clock about to today’s growing alive professional.”
“Our access has been to booty this abstraction of how you would architecture an able-bodied shoe, which is how to accomplish it lighter, how to accomplish it faster, how do I affect addition to win and again administer or acclimate that to archetypal footwear,” Schneider said.
Schneider added, “The demands that we apprehend on our feet, bodies are alive best hours, bodies appetite to attending acceptable and they additionally appetite to feel acceptable and we’re aggravating to alloy those two worlds together.”
When started in 2015, the aggregation was financed through Schneider’s accumulation and preorder campaigns.
“We grew to a point area we could move our accomplishment to Europe and we begin the greatest assembler in Portugal who could accumulate a bounded antecedent of material,” Schneider said. “All of our covering was advancing from Italy; we were finishing that covering with a actual nice wax from southern France.”
Wolf & Shepherd accustomed ballyhoo in 2016 back Juris Silenieks won a bisected chase in Atlanta while active in their shoes. This gave the aggregation a “mini ablution pad.”
For awhile, Schneider ran the aggregation with his wife, a clue coach, who was abundant with their aboriginal child. Covering shoes were ample to the beam in the 800-square-foot bank abode they were renting. Back their babe Stella was born, Hope started alive at the aggregation abounding time.
They eventually headed west and confused into a abode in Redondo Beach, to be afterpiece to their family, area their son was born. Wolf & Shepherd’s address and administration centermost was in the 1,100-square-foot home they were renting. They busy a barn in Torrance and grew out of that afterwards 10 months. In December 2017, they added a 3,000-square-foot amplitude in El Segundo as headquarters.
Wolf & Shepherd has developed essentially back 2015, back the aggregation generated $135,000 in sales the aftermost three months of that year. In 2017, the aggregation generated $500,000 a ages in sales. The aggregation additionally afresh aloft $2 actor in financing.
Because of contempo growth, there are a cardinal of career opportunities accessible at the company.
“We had to hustle for aggregate that we accept built,” Schneider said.
Currently they accept eight altered artefact styles and are accepted to appear out with a apparent covering shoe band this spring. Their shoes can be begin in 45 bazaar retailers beyond the country, but sales predominately appear from online. Their shoes can additionally be purchased and approved on at their appointment in El Segundo, which is amid at 209 E. El Segundo Blvd.
For added information, alarm (310) 254-9491, or appointment wolfandshepherd.com.
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