Fashion Banker Continues Commitment to Inclusivity by Offering Continued Sizes Beyond Departments
SEATTLE, May 15, 2018 /PRNewswire/ — Nordstrom, Inc. (JWN) appear its continued allocation amplification to 30 stores, with 100 brands bearing continued sizes – by abacus added zeros, 2’s, 14’s, 16’s and 18’s – beyond assorted categories, including denim, dresses, swimwear, activewear and lingerie. New signage highlights the continued sizes in the accommodating stores. The banker aims to accomplish the arcade acquaintance across-the-board for everybody – and every body, both online and in stores.
At Nordstrom in city Seattle, the mannequins on the larboard and average are admeasurement 2 while the mannequin on the appropriate is admeasurement 12. All are cutting Halogen, a Nordstrom-exclusive brand.
The action launched at Nordstrom Century City in Los Angeles in October 2017, with accord primarily advancing from denim brands including Topshop, Rag & Bone and Madewell. For anniversary 2017, Nordstrom launched the action online with 40 brands authoritative continued sizes. At that time, the banker set a ambition of accretion continued sizes to 15 added food with 60 accommodating brands by the bounce of 2018, and is aflame to accept exceeded those numbers. It’s important to agenda that Nordstrom is not eliminating its absolute added admeasurement or baby departments, but instead is alive against bushing the gaps in sizes and amalgam all sizes calm for a added admeasurement across-the-board arcade experience.
Brand additions accommodate but are not bound to the following:
Nordstrom is added accretion the continued sizes action for the accessible Anniversary Sale (beginning July 20,) with abounding of its own clandestine characterization brands authoritative up to admeasurement 24. For abatement 2018, a broader ambit of size-inclusive mannequins advised alone for Nordstrom will be formed out in the 30 food to advice actualize a admeasurement across-the-board arcade experience. The banker will additionally be alive on accretion the ambit of sizes accessible from its European cast partners.
Extended sizes are now offered in 30 Nordstrom locations:
Nordstrom, Inc. is a arch appearance banker based in the U.S. Founded in 1901 as a shoe abundance in Seattle, today Nordstrom operates 370 food in 40 states, including 122 full-line food in the United States, Canada and Puerto Rico; 236 Nordstrom Rack stores; two Jeffrey boutiques; two approval stores; seven Trunk Club clubhouses; and its Nordstrom Local account concept. Additionally, barter are served online through Nordstrom.com, Nordstromrack.com, HauteLook and TrunkClub.com. Nordstrom, Inc.’s accepted banal is about traded on the NYSE beneath the attribute JWN.
Nordstrom Incorporated logo. (PRNewsFoto)
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