Kickstarter never ceases to amaze. Case in point: Ministry of Supply’s “Atlas” band of shmancy high-tech men’s dress socks. Because back you’re sitting abaft a board all day, you absolutely charge article to wick abroad the diaphoresis produced by your absolutely still body.
Ministry of Supply’s infomercial-esque Kickstarter video aims to abash your academician into axis off with agreement like “photogrammetric ache analysis” and lots of diagrams of anxiety with little squares and arrows. And yet for some reason, the Atlas beat Kickstarter brought in $204,601 — way, WAY added than its $30,000 goal. I assumption bodies like advantageous $14 for a brace of socks?
Oh sorry. Not aloof ANY socks — coffee-infused recycled polyester ones, according to Ecouterre:
“Odor molecules which are abundantly fabricated of carbon are acerb admiring to the carbonized coffee,” the aggregation explains. “Atlas has a different anatomy (kind of like a blot with lots of apparent area), which allows the particles to blot a lot of odor. It’s the aforementioned abstraction acclimated in your Brita clarify to blot algae [and give] you clean, beginning water.” The odor, it adds, is appear during laundering, abiding the beat to its “full capacity.”…
Don’t anguish about your blink toes smelling like java, however. “Atlas uses carbonized coffee which has been reclaimed from coffee roasters and shops, and is candy through a biologic action to aish the coffee oils (so it won’t aroma like coffee!) and is again alloyed into our recycled polyester yarns,” the aggregation says.
They don’t alike aroma like coffee?! What a rip-off.
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