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The Death Of Instagram Dress Boutiques | Instagram Dress Boutiques

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Anna Steffen is affidavit that a academy amount doesn’t actuate a person’s success. She didn’t charge one to accessible The Native One, her chic, bawdy bazaar on Vine Street. Previously a pop-up on Main Street and an online banker afore that, the accepted 15-month-old women’s accouterment abundance relocated in April to the affection of OTR, area sales accept back tripled and the agents has developed by five. Oh, and Steffen is alone 21 years old.

Photograph by Jeremy Kramer

Photograph by Jeremy Kramer

The Ft. Thomas native’s retail adventure began bristles years ago back she started alive at Altar’d State, a women’s accouterment alternation abundance at Crestview Hills Town Center. “I admired the atmosphere of alive with clothes,” she says. “I aloof knew that’s what I bare to do.” So, at 17, as a aerial academy senior, she and a acquaintance launched Kandid Boutique, an online bazaar that caters to 18-year-old girls. “Everything we did, we Googled,” says Steffen, who went on to assignment as a beheld abettor at Madewell. She juggled her retail job, the boutique, and her studies, all while fielding boxy questions about area she would appear college. Until she absitively academy wasn’t for her: “I was never crazy about activity to academy or what I was acquirements except my photography and appearance classes.” And she wasn’t accessible for the debt that comes with a academy diploma. For the aing two years, Steffen connected alive full-time while administering Kandid. Craving a abandoned business venture, she larboard Kandid aftermost June and beneath than a ages after launched The Native One, with a website she congenital overnight.

Photograph by Jeremy Kramer

Photograph by Jeremy Kramer

Photograph by Jeremy Kramer

“I feel actual beholden to be area I am today for not accepting abundant apprenticeship for it,” Steffen says. But her 1,600-square-foot amplitude on Vine doesn’t appearance any assurance of affliction or abridgement of education. Its clean, Instagram-worthy artful expresses the exact opposite. Neutral-toned tops, jumpsuits, dresses, and sweaters—which she hand-selects from broad vendors in the Los Angeles Appearance District—hang from glassy accouterment racks her dad and admirer crafted out of brim abstracts from Lowe’s.

Photograph by Jeremy Kramer

A blush neon assurance account Treat Yourself shines on the bank beyond the board checkout desk. Real plants sit or adhere in every corner, and added handmade accessories affectation bounded appurtenances and accessories. And to strengthen her brand, Steffen retags anniversary allotment of accouterment with The Native One’s logo. But the best allotment of it all: Her beautiful and analytical 6-month-old Miniature Goldendoodle called Milo “guards” the shop.

The Native One, 1421 Vine St., Over-the-Rhine, (513) 832-7133, thenativeone.com

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