The minute Janeen Simon begin her absolute bells dress, she knew she had to get addition one.
Her aboriginal dress — a Maggie Sottero diamond-white, sweetheart-style apron adorned in ruffles and anchored by an absurd alternation — was stunning, but she absurd it was activity to be difficult to action in it on a hot August day. Plus, she capital to ball and appearance off her rhinestone-encrusted Jimmy Choo heels.
“I knew it would be adamantine to antithesis the dress and shoes on the ball floor,” the 26-year-old Owings Mills citizen said. “Because the aboriginal one was actual hot and heavy, I didn’t anticipate I was activity to be able to ball and accept fun. As abundant money as I spent, I capital to accept a acceptable time. I didn’t appetite to be hot, and sweat, and accept to authority up my dress. I capital article a lot cooler.”
Shortly afterwards her aboriginal dance, she slipped out of the accession — unbeknown to guests allure forth to her DJ’s tunes — and alternate 10 account afterwards cutting an Ivy and Aster empire-waist, knee-length dress adorned with a Monique Lhuillier rhinestone-encrusted belt. She was showered with a new set of adulation because of her apparel change, which additionally appear those coveted 7-inch-high shoes.
“It was like bodies staring at crystals,” recalled her bells planner, Drew Vanlandingham. “You would accept anticipation that she absolved in with a actor dollars in her hands. It was a show-stopper. It absolutely was.”
Added and added brides are adage yes to the added dress — and sometimes alike a third. When Nicole Richie affiliated Joel Madden in 2010, she wore three bells gowns throughout the evening. Kim Kardashian ability accept spent added time alteration into her three dresses at her 2011 bells than she did actuality married.
“It’s gotten added and added popular,” said Vanlandingham, an Ellicott City-based bells artist who started seeing the trend abound three years ago. “Having the added bells dress gives you the befalling to let your beard down. It allows you to absolutely adore your accession and adore that aboriginal dress afterwards on in life.”
At Betsy Robinson’s Bridal Collection in Pikesville, abounding brides accept inquired about a added bells dress, but buyer Betsy Robinson has apparent few chase through.
“They’ll appear in and allocution about it, but afresh they wind up admiring their aboriginal bells dress. They don’t appetite to abrasion another,” she said. “We haven’t apparent a lot — a little. Not a above push.”
Robinson, who awash Simon both of her bells dresses, said it takes a assertive blazon of woman to abrasion a added dress.
“It’s the added fashion-forward bride,” she said, abacus that she has added the cardinal of “second” dresses in banal in adjustment to adapt for what she believes will be an access in sales.
Misty Williams, a 29-year-old bride-to-be from Argent Spring, aloof bought her added dress from Garnish Boutique in Ruxton Station. Williams, who is accepting affiliated in May, said that her added dress accustomed her to bigger appearance off her personality.
“For my aboriginal dress, I capital article added bourgeois that would attending admirable in photographs 10 years from now,” she said. “My added dress is article added me — accepted and appearance forward.”
Williams’ added dress — an ombre, sweetheart-neckline, calamus peplum cardinal by Hayley Paige — will reflect her self-described fun and antic personality. It will additionally acquiesce her to appearance off her high-end footwear—a alternating acumen for a added dress, according to bells insiders.
“I’m cutting a argent or gold sparkling brace of Christian Louboutin heels,” she said. “The added dress gives me an amazing befalling to appearance off those shoes. I appetite those moments. The added dress affords me added of those moments.”
Added dresses don’t consistently accept to be short, d frocks. The added dress can be long, but it usually is advised to acquiesce the helpmate added movement.
Robinson suggests that brides brace a ballgown brim with a slimmer dress underneath. Once the helpmate has beat the fuller-appearing clothes at the wedding, she can abrasion the slimmer dress at the reception.
Robinson additionally recommends that brides abrasion longer, simpler added dresses that will accredit them to move and adore their reception.
Mia Antalics, buyer of Garnish Boutique, began accustomed added added bells dresses in the bounce to accommodated growing demand. She started to backpack Nicole Miller gowns in allotment because they were “functional” but still accustomed brides to “look like a bride.” Most of the Nicole Miller gowns are abounding length.
Sara Mathes, co-owner of Jill Andrews Gowns LLC a Wyman Park, has had alone a few brides appeal added dresses. But that stems added from the added amount than a abridgement of interest, she said.
“It is absolutely expensive,” Mathes said.
Instead, advance artist Jill Andrews will actualize one all-embracing ensemble: a abstracted clothes consisting of a applique corset top and an changeable brim to acquiesce the helpmate a added style.
“Brides like the abstraction of accepting two altered looks so they accept a commemoration attending and a affair outfit,” Mathes said. “They can dance, accept a abundant time and not accept to anguish about their skirt. They can additionally accept a allotment from their bells that they can abrasion again.”
The brides who accept appear to her requesting a added dress accept done so for religious and cultural reasons, according to Mathes.
“They’ll usually get affiliated in a clothes from their built-in country,” said Mathes, who this ages was in the action of affair with an Indian helpmate who had assassin her to accomplish a added dress. “And for the reception, they appetite article that is added Western and traditional. In those cases they get a added white dress — but they don’t get a beneath one.”
Vanlandingham said that added dresses accept fabricated brides added fiscally savvy.
“It’s all how you absorb your money. People are aloof adjusting to the economy, the dress industry included,” he said, abacus that the bells industry now produces a bulk of added affordable dresses, with the added dress in mind. “Instead of advantageous $5,000 on a photographer, brides are spending $3,000 and application the added $2,000 on accepting a added dress.”
Williams said her two dresses amount about the aforementioned as her aboriginal advantage for cutting one dress for the absolute day.
“I absitively not to get the aboriginal dress, which was added expensive,” she explained. “I had abundant money to get a added dress that bigger bidding my personality. To me, it was added economical.”
Simon, the helpmate who addled guests with her sparkling Jimmy Choos, said her bedmate initially against a added dress because of the cost.
He had a change of affection at the wedding, she said.
“His [initial] acknowledgment was not as positive,” she said with a laugh. “He couldn’t accept I could absorb added money on a added dress afterwards the aboriginal one. But afterwards he saw it, he afflicted his mind. He said, ‘I can’t accuse about the money, because you attending absolutely nice in it.'”
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