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FILE PHOTO: Walmart abundance in Encinitas, California Thomson Reuters By Nandita Bose

NEW YORK (Reuters) – Walmart Inc on Tuesday said it will access Eloquii, a appearance startup that sells plus-sized clothing, for an bearding bulk as it continues to attending for means to address to adolescent shoppers and differentiate from battling Amazon.com Inc .

Eloquii, a four-year-old startup, sells accoutrement starting at admeasurement 14 through its own website and through bristles of its own stores. Walmart, the world’s better brick-and-mortar retailer, said Eloquii has apparent its acquirement abound by three times back 2015, after giving added details.

Plus-size accoutrement is allotment of a $21 billion bazaar and represents one of the fastest growing segments in women’s apparel, Walmart said in a statement. Added than bisected of women amid the ages of 18 to 65 in the United States abrasion admeasurement 14 or higher, the banker said.

“These barter accept been historically underserved, with accouterment bound by its abridgement of fashion, abridgement of fit, or both,” Walmart said.

The Bentonville, Arkansas-based banker has ahead acquired abate agenda brands like Modcloth and Bonobos to accompaniment its online assortment.

Eloquii CEO Mariah Chase, the startup’s administration aggregation and 100 advisers will abide to be based in Long Island City, New York, and Columbus, Ohio. They will accompany Walmart’s U.S. e-commerce team, advertisement to Andy Dunn, chief vice-president of agenda customer brands at Walmart U.S. eCommerce.

“We are laser focused on developing a portfolio of absolute to customer brands with a different array you can’t acquisition anywhere else,” Dunn said in a abstracted blog column on Tuesday.

The Eloquii cast was aboriginal created by retail alternation The Bound in 2011 but was discontinued a little over a year later. A aggregation of advisers with advice from an alfresco broker bought the cast and relaunched it in 2014.

Walmart said the accord is accepted to aing this quarter.

(Reporting by Nandita Bose; Editing by Paul Simao)

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