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Alarm clocks and acceptable aperture knockers are falling out of appearance as British households added embrace technology, an anniversary briefing of sales trends from John Lewis suggests.

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The administration abundance has bargain its ambit of anxiety clocks by 30% afterwards sales fell by 16% over the aftermost year as bodies about-face to adaptable phones for their wake-up call.

Sales of acceptable aperture knockers accept collapsed by 9% as homeowners advance in acute doorbells with appearance such as alive video alive and wi-fi-enabled apps.

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The abundance said sales are up 367% back it started affairs them in July aftermost year.

The canicule of baby televisions and DVD players additionally assume to be numbered, with the best frequently awash awning admeasurement acceleration to 70in from 2010’s 36in and the acceleration of alive casework sending sales of DVD players aerobatics by 40%.

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And while the trouser columnist may accept been acid bend in the 1960s, sales at the abundance accept collapsed 36% in the aftermost year alone.

John Lewis said the year was “one of the toughest retailers accept seen” – the affiliation appear a 98.8% profits blast for the aboriginal bisected of the year – as ambiguity about Brexit and difficult trading altitude bedeviled the aerial street.

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However, a cardinal of above contest encouraged consumers to accumulate spending, starting with the football World Cup, back sales of 60in televisions soared by 249%, bend sofas were up 87% and John Lewis awash 40% added barbecues amid June 24 and July 14 than usual.

Sales of the Mulberry Darley bag saw a 327% fasten afterwards the Duchess of Sus was pictured accustomed one, while her best of a ablaze chicken dress for a Your Commonwealth accession in July resulted in sales of chicken dresses quadrupling.

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The year’s alternation of acute acclimate contest spelt acceptable account for sales of boots, up 63% in February and March, and inflatables, up 316% during the summer heatwave.

In the four months afterwards the final adventure of Blue Planet II, sales of reusable coffee cups, biking cups and flasks were up 71% on aftermost year.

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The Adulation Island appearance additionally fabricated its attendance acquainted at the aerial artery stalwart, dispatch a blitz of sales of inflatables and baptize bottles agnate to those featured in the programme.

However, the “biggest surprise” for the banker was a improvement in acceptance of the thong afterwards years of crumbling sales, with sales up 72% alongside suspenders, which were up 132%.

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Meanwhile, for the aboriginal time the majority of online shoppers (42%) visited the John Lewis website via their smartphone, while the cardinal of orders placed on adaptable phones added by 35%.

Simon Coble, trading administrator at John Lewis & Partners, said: “It is alluring to see what trends our barter accept collapsed in and out of adulation with this year and how big contest like the World Cup and the aristocratic bells accept such a cogent appulse on what we buy.

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