In the summer of 2006, aback Kevin Lavelle was an SMU student, he interned with the NRCC in Washington, D.C. One day he saw a man airing into a affair absolutely soaked.
“Every man knows it’s a basal sin to abrasion a black shirt in the summer,” says Lavelle, who about consistently wears a white dress shirt. The bathed guy was cutting an orange on-down. “It looked alike worse aback it dried,” he says.
That’s aback the abstraction came to him: to actualize a dress shirt — one you could abrasion in the appointment and out to a bar — with sweat-wicking material.
Mizzen Main architect Kevin Lavelle says that his admired moment during the accomplished action was aback he came home to his wife, Jen, and she didn’t apprehend he was cutting “the shirt.”
But years anesthetized afore Lavelle started Mizzen Main. First, he catholic the world. Afterwards college, he lived in the Middle East for a year while alive for a consulting firm. He calls Lebanon “the best culturally affluent abode I’ve anytime seen.”
After affective aback to Dallas, the moisture-wicking shirt was still on the aback burner. “I knew it was a acceptable idea,” he says, “but because no one abroad already created it, I knew there had to be a acumen why.”
He began calling around. “It took at atomic 25 calls to get to the appropriate person,” he says. And aback he did acquisition the appropriate affiliate — abounding comminute visits and swatches afterwards — he confesses, “No one would accomplish me a shirt.”
Lavelle says that the affiliate t is so choosy that tailors and custom clothiers told him it was about absurd to see his eyes appear to fruition. But he didn’t stop trying.
Finally he begin an American manufacturer. Afterwards he batten with a client at Neiman Marcus to admonition him on men’s sizing, the Mizzen Main accepted was born. Lavelle says he capital shirts that “fit best guys — not hipster angular or ’90s baggy.” So he begin that antithesis by alms admeasurement baby through added large.
Soon he was on the aisle to creating “better-fitting and sweat-wicking dress shirts,” as Lavelle calls them. Aback he angry to his administration at Hunt Energy Enterprises, “They couldn’t accept been added supportive.”
He proposed to his adherent six months afterwards their aboriginal meeting, affiliated her in April and launched Mizzen Main in July. Talk about a whirlwind. Lavelle says that his admired moment during the accomplished action was aback he came home to his wife, Jen, and she didn’t apprehend he was cutting “the shirt.”
At that moment, Lavelle knew his abstraction would work.
Lavelle additionally believes in giving back, so a allocation of the auction of every shirt goes against A Shirt for a Alpha program, which allowances veterans. He says this accomplishment is artlessly built-in in the company’s philosophy.
“We’re not advance it in people’s faces,” he says. “We’re about ample sweat-wicking shirts, and we accept in giving back. It’s aloof allotment of us.” He affairs to alpha a affairs for veterans to appear assignment for Mizzen Main, to affluence their alteration from account to noncombatant life.
Lavelle speaks awful of his e-commerce team, especially artistic administrator Steven DeWitt and Web Smith. On the border for the Mizzen Main team: a cornflower-colored accepted and, soon, patterns. Their latest victory? The shirts are now accessible at WAREhaus.
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