Nike’s loose, waistless “babydoll”-style Premier Power Slam tennis dress didn’t win any credibility from the tennis champs arena at Wimbledon this week. Women athletes sponsored by Nike were accustomed the apparel to abrasion for the tournament, but abounding begin that DIY alterations were appropriate for the account of abundance and decency.
Nike’s abbreviate racerback dress with “power pleats” was so abnormal that it concluded up aerial into the air during matches, advertisement players’ bodies. The Guardian compared it to a “nightie,” a appearance not about apparent on tennis courts.
Croatia’s Donna Vekic in Nike’s Premier Slam tennis dress. (Reuters/Andrew Couldridge)
Headbands became belts. Shirts were beat on top kept the dress beneath control. British amateur Katie Swan artlessly tucked the dress into her shorts in the average of a match.
Nike reportedly adapted the dress afterwards the alpha of the clash by bed-making up slits in the abandon to accumulate the dress from aerial up, but by then, abounding women were accessible to about-face to a acceptable shirt and brim combination. The aristocratic London tennis clash is acclaimed for its dress code: Outfits charge be all white, including undergarments and medical equipment, and charge accommodated “common standards of decency.”
Lucie Safarova of the Czech Republic, cutting the adapted Nike dress (AP Photo/Alastair Grant)
Nike responded to rumors the dress had been recalled with an official statement:
The artefact has not been recalled and we generally adapt articles and accomplish alterations for athletes as they compete. We assignment carefully with our athletes to accommodate them with artefact that helps them accomplish and feel their best on the court.
If that’s the goal, this dress fell short, some players said.
“If you feel acceptable on the court, you can comedy better. If article is aggravation you all the time, no,” Russian amateur Daria Kasatkina, who ditched the dress afterwards practicing in it, told the New York Times. “It’s not actual nice.”
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