Since acquirements that Chicago beats out L.A. as Hire the Runway’s second-largest bazaar (behind New York), I arrested aback with co-founder Jennifer Hyman to acquisition out what dresses do able-bodied actuality — and to apprentice added about the e-commerce company’s approaching Chicago plans.
“Labels like Tibi and Milly were acutely popular” in Chicago over the holidays, she said. Dresses from those mid-tier labels retail for about $300 to $600 and about hire for $50 or $75.
By comparison, higher-end designers like Peter Soronen and Carlos Miele (whose gowns can advertise for as abundant as $2,000 and hire for up to $350) do bigger in New York.
Chicago’s distinct best accepted anniversary rental was Nicole Miller’s “Kate Applique V” dress, a demure, long-sleeved cardinal that calls to apperception a agnate Alice Temperley architecture that Kate Middleton wore to a London cine premiere aftermost week.
The Nicole Miller dress, which retails for $410 and rents for $75, appearance two of Chicago customers’ contempo admired trends, according to Ms. Hyman: applique and long-sleeves.
“Six out of the top 10 dresses in Chicago included lace,” she acicular out.
Looking forward, Ms. Hyman said Hire the Runway will accessible pop-up shops in Chicago aural the year to action administration casework and apparel abetment to its customers.
She additionally hinted that the aggregation is exploring a abiding bricks-and-mortar attendance in Chicago.
“There are absolutely means to collaborate with our barter in that way, but the bricks-and-mortar acquaintance is activity to be actual altered (than the website),” she said. “As anon as we do that, Chicago will absolutely be a abode we go to first.”
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