The Jeremyville book was added to dress shirts.
Every year, Hugo Boss commissions an artisan to actualize a appropriate accumulating to admire the Chinese New Year and the anniversary season. Some years it’s easier, like 2018, the Year of the Dog, back the German cast formed with artisan Julian Meagher to actualize Playforever, a accumulating centered about chase cars area a dog is featured in the driver’s seat.
But 2019 will be the Year of the Pig, which arch cast administrator Ingo Wilts accepted “was a little bit challenging. How can we do Hugo Boss and a pig in a fun way?”
But back the cast begin New York City-based artisan Jeremyville, he anon put its fears to rest. The artisan offered up a bright cityscape featuring an arrangement of characters, including pigs, that the cast put on accessories such as accoutrements and shoes as able-bodied as apparel. The characters were printed assimilate covering accessories in a abatement design, a covering haversack appearance a Jeremyville rabbit, and a sneaker has a aloft pig motif. There are additionally dress shirts, sweatshirts, tees and bombers as able-bodied as figurines, charms and iPhone cases.
“It’s a nice collaboration,” he said. “We’re absolutely happy.”
The men’s, women’s and uni pieces will hit Hugo Boss’s retail stores, its abundance windows and its amusing channels globally alpha Nov. 7. There will additionally be videos to accompany the launch.
Then Wilts can alpha cerebration about the aing year.
“We’re alive on 2020 now,” he said. “It’s the year of the rat, so that should be interesting.”
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