PVH Corp. has acquired Geoffrey Beene, which will now sit amid the endemic brands in our Heritage Brands business’s cast portfolio.
PVH has accountant the Geoffrey Beene cast for over 35 years and has had a long, acknowledged history business the brand, mainly for dress shirts but additionally including neckwear and, in the past, accouterment and a alternation of aperture retail food affairs both men’s and women’s apparel. David Sirkin, President, Dress Furnishings Group, said the timing was appropriate for the accretion of the cast and provided a aisle for abeyant extensions of the brand.
David acclaimed that Geoffrey Beene is still a acclaimed and admired name to consumers and can be positioned as the “updated traditional” characterization in menswear that shoppers are attractive for. “This is a abundant artist cast with an ambrosial and aggressive amount point for consumers attractive for accordant fashion,” said Sirkin.
Updates to accepted offerings are underway for Fall 2018. “The ambition customer and appearance will be a little adolescent and faster than Beene has been in the accomplished but you’ll additionally see the account we accept for the brand,” Sirkin described.
Starting in Fall 2018, Geoffrey Beene dress shirts will be accessible at Kohl’s and J. C. Penney food and on their websites.
PVH is additionally reviewing the absolute authorization agreements for Geoffrey Beene.
Mr. Beene’s accord with PVH began with a men’s shirt authorization in 1982. Mr. Beene died in 2004.
As a company, PVH has an advancing charge to be a belvedere for iconic artist brands to grow, advance and accelerate consumers, and this accretion is addition footfall in that strategy.
PVH Corp. appear this agreeable on 20 June 2018 and is alone amenable for the advice independent herein. Distributed by Public, unedited and unaltered, on 20 June 2018 15:27:03 UTC
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