NEW YORK — “Today is the aboriginal day of the blow of my life,” Jason Wu acquaint on his Instagram page as he apparent a new black-and-white logo for his cast and a new attitude about who he is as a artist and area he wants to be.
At New York Fashion Week, Wu nixed a abundant aerodrome appearance in favor of presenting a tightly-edited 16-piece accumulating of dresses and gowns on headless mannequins amidst a garden-like atmosphere in a warehouse-like art space. Visitors formed about the mannequins, demography time to get an up-close attending at his able adroitness and couture tailoring.
The accumulating includes chiffon gowns of aerial tulle, some with amateurish hems, affirmed ache sheaths, gowns featuring heavily abstract crystals on nude fabric, and agee dresses accumulation pinstripe business clothing actual with aerial lace.
The bald basic presentation appear the new attitude of Wu, who attempt to acclaim back he created the gowns that Michelle Obama wore to both of her husband’s countdown galas. (The above aboriginal adult additionally wore a Jason Wu advised tea-length dress on the day Barack Obama larboard office.)]
“I aloof appetite a little breach while New York (Fashion Week) is addition itself out,” he told Women’s Wear Daily. “I appetite to amount myself out, too.”
With new banking backing, he is rebranding his luxe artist band as the Jason Wu Accumulating and has afflicted the name of his lower-price a accumulating from Grey Jason Wu to the added simplified Jason Wu.
Rethinking his abiding action and acknowledging that his cast has to aggrandize above the adult eveningwear he is accepted for, Wu afresh launched a lingerie and bodywear band with Real Underwear, his first-ever fragrance, a plus-size band with Eloquii, a alternation of RuPaul dolls with Integrity Toys, a bound copy ambrosial baby with Net-a-porter, and an accessible denim jeans accord with 3×1.
He additionally affairs to accessible his aboriginal stand-alone abundance in Shanghai, area he is bigger accepted as he is in the United States.
Since headless mannequins do not accomplish for adulatory photographs, Wu had the accumulating photographed with Russian archetypal Sasha Pivovarova as his brilliant for publicity purposes. But he pulled off his better accomplishment back the Duchess of Sus Meghan Markle wore a azure dejected sheath dress from the new accumulating to a London alms concert a few canicule afore Wu debuted it in New York in his easygoing presentation, appropriately ensuring massive amounts of publicity for his new way of accomplishing things.
In Houston, the Jason Wu accumulating is accessible at Elizabeth Anthony.
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